Cool Girl Is the Vibe—25 Chic Picks to Snag During H&M's Latest Sale

British female influencer Lorna Humphrey poses on the sidewalk in London wearing oversize black sunglasses, an oversize white T-shirt, a tan sweater draped over the shoulders, and gray jeans.

(Image credit: @symphonyofsilk)

There's no denying the allure of a closet that screams cool girl, especially when it can be pulled off without breaking the bank. Enter H&M. Not only does it carry the most covetable trends, but it's also affordable to boot. The best part is that H&M is having a sale from now until July 21, offering up to 70% off summer styles. It's safe to say I plan on taking full advantage of this moment.

The finds I have my eye on that give off those cool-girl vibes range from elevated essentials like tees, tank tops, and staple dresses to stylish, of-the-moment pieces. Keep scrolling to shop 25 incredibly chic picks worth snagging during H&M's latest sale. Good luck picking just one piece.

This story was published at an earlier date and has since been updated.

Jennifer Camp Forbes
Contributing Editor

Jennifer Camp Forbes is currently an editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.