24 Under-The-Radar Fashion Items I’m Low-Key Itching to Buy
Shopping is my forte–I literally spend hours a day browsing online–so it makes sense that I can name designers and brands at the drop of a dime. For this reason, my group texts are lit up of questions asking for style recommendations, and in true editor fashion, I don't hesitate to answer. But there are still some brands and names out there that are still new to me popping up every day, and I always enjoy the thrill of finding something new. Indie and independent shops like Lisa Says Gah and Sincerely, Tommy are a few sources I constantly check out to see which labels are on the rise, but sometimes the coolest names to know are hiding in plain sight.
After a bit of digging at some of our favorite Who What Wear shopping destinations Shopbop, Net-a-Porter, and Nordstrom, I found a goldmine of under-the-radar fashion finds I think everyone should know about. A mix of emerging and indie brands, guarantee you wear any of these pieces and you have bragging rights as the in the know person in your friend group. Scroll ahead to discover a trove of cool, low-key labels you'll be glad you've found.
Technically these are men's, but it's super easy to size down. Pillow shoes are one of those micro trends we predict will make a big splash this year.
Razer thin 2D bags have been appearing in rapid succession on the runways–get yours here.
Your ticket for the colorful ring train.
Next up, Here’s Everything I’m Buying To Dress Like My 22-Year-Old Style Icon.
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter where she started working at Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her work at Who What Wear, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times.
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