Shopping is my forte–I literally spend hours a day browsing online–so it makes sense that I can name designers and brands at the drop of a dime. For this reason, my group texts are lit up of questions asking for style recommendations, and in true editor fashion, I don't hesitate to answer. But there are still some brands and names out there that are still new to me popping up every day, and I always enjoy the thrill of finding something new. Indie and independent shops like Lisa Says Gah and Sincerely, Tommy are a few sources I constantly check out to see which labels are on the rise, but sometimes the coolest names to know are hiding in plain sight.
After a bit of digging at some of our favorite Who What Wear shopping destinations Shopbop, Net-a-Porter, and Nordstrom, I found a goldmine of under-the-radar fashion finds I think everyone should know about. A mix of emerging and indie brands, guarantee you wear any of these pieces and you have bragging rights as the in the know person in your friend group. Scroll ahead to discover a trove of cool, low-key labels you'll be glad you've found.