This 2023 Color Trend Is Already Blowing Up—5 Ways I'll Wear It

Back in May at the 2022 Met Gala, Olivia Rodrigo made her "fairycore" entrance in a purple moment that graced her from head to toe. Purple platform shoes were paired with a Y2K Versace gown and full-length gloves. Even purple butterflies embellished her hair perfectly. This is the moment everyone knew that the color purple was on the rise. As fashion week has come and gone, I've noticed the bold color making an appearance in quite a few street style roundups, so I'm sold. Consider it the It color for 2023.

Growing up, purple was one of my favorite colors. I'm a girly girl, so any feminine hue naturally catches my eye but I also loved that it symbolizes royalty. Seeing the color come back has me really excited about the many ways I'd like to style it. Below, find five outfits I'm planning on copying.

1. Purple and Black


(Image credit: @emilisindlev)

This look is both sporty and polished at once and I'm absolutely here for it. I love the idea of layering different shades of purple and on top of that, an athleisure bodysuit is in the mix. Perfection.

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2. Purple and Silver


(Image credit: @lefevrediary)

A knit maxi dress has never steered me wrong, so trying it out in purple is a no-brainer. Pairing it with metallic accessories and a pop of pink is such a vibe.

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3. Purple on Purple


(Image credit: @theaudreypeters)

If you love pastels, this look is for you. The juxtaposition of pastel purple and sporty cargo pants makes for such an amazing look. Finish it all off with a logo tank.

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4. Pink and Purple


(Image credit: @slipintostyle)

If you're unsure about committing to a head-to-toe purple look, something two-toned might be right up your alley. A purple minidress pairs very well with pink shoes, so that's how I'll be completing my outfit.

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5. Purple and Teal


(Image credit: @ninasandbech)

Expect the unexpected. I wouldn't normally think to wear a light-blue blazer with the color purple, but after seeing how good it looks here, I'm quite impressed. Finish it off with bold accessories to make a statement.

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Up Next: I'm Convinced That These Daring 2023 Trends Work for Everyone

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.