For Coach, It's About Selena, Cool Outerwear, and the Iconic Logo

Welcome to Runway Matters, where we're delivering notes straight from the runway so you can quickly digest the most important trends and noteworthy moments from the F/W 18 shows.

Walking into the Coach show during NYFW was like stepping into the Blair Witch Project. You felt something for sure with the dimly lit forest on the runway, complete with bare trees, piles of leaves, smoke, and TV screens playing ominous spooky footage. The entire experience felt like a supernatural dark romance—which sums up the collection of long-sleeved dresses in winter florals as well as perfectly constructed leather and shearling.

While I could go on and on, I’m going to edit the entire experience down to my three main takeaways below. And, yes, yes, it does include Selena Gomez.