Upon recently taking inventory of my closet to see what I need for this coming summer, I couldn't help but notice how devoted to certain brands I am, but I suppose we all are. As someone who does 99% of my shopping online, I tend to stick to brands that I know will fit and have a quality level that I'm happy with. And now that I'm halfway through my 30s, I think I can figure out whether or not a brand suits my life and aesthetic pretty quickly.
Based on the 11 brands I've singled out below, you can probably conclude that my style is on the casual side (I live in the South and work from home), and I prefer mid-range (price-wise) brands that are as classic as they are on-trend. Interestingly enough, some of these brands have been in my closet since my 20s, and I predict some will stay in my closet through my 40s. You're probably familiar with all of these, but they're universally adored for a reason—they're that good.
Keep scrolling to shop my go-to brands in my 30s.
I love many denim brands, but Levi's never ceases to amaze me with its fit, quality, and price point, and I just love that little red tab.
Aritzia is my go-to for well-priced, special basics—so much so that I've been known to buy my favorite pieces in multiple colors, which is something I can't say for many other brands.
4. By Far
By Far shoes and bags have been taking up a lot of retail space in my closet since the brand launched, and based on the fact that its offerings get better and better, I don't expect that to change.
Dôen is my favorite brand for pretty vacation pieces (that are equally great for daily wear). I'm never surprised to see that its collections of breezy dresses and blouses (and perfect sweaters) sell out quickly.