All Girls With Classic Style Should Know This Brand

Welcome to Into Labels, a Who What Wear column that profiles the designers behind the brands we can’t stop talking about.



Cienne; PICTURED: Nicole Heim and Chelsea Healy

Classic style can be interpreted in a number of ways, but the one non-negotiable trait of any item labeled as classic is that it stands the test of time. By that measure, Cienne is the young brand setting out to help rethink how we shop for said long-standing wardrobe staples.

Launched by co-founders Nicole Heim and Chelsea Healy, the label itself is not just taking on classic pieces as far as aesthetics go. Its suiting is crisp and clean, yes, its dresses are elegant and non-fussy, and it offers sweaters you’ll wear so often the cost-per-wear will be peanuts—but there’s something else. While fellow young brands may be pushing themselves to keep up with the accelerated pace of the industry or, even speedier, fast fashion, Cienne’s taking the slow road.

Next up: This brand blew up two years ago, and we’re still fully obsessed. Meet the visionary behind the Rejina Pyo label.