These 36 Madewell, J.Crew, and H&M Items Are Serving Chicness

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(Image credit: @leasy_inparis)

Love the "quiet luxury" aesthetic but not the four-figure price tag? Same, honestly. That's why I've simplified my shopping criteria this season to chic, classic items that will stand the test of time.

Building a smart, simple, and stylish wardrobe is easy when your go-to places for elevated basics are more affordable retailers like H&M, J.Crew, and Madewell. Right now, that looks like quality cashmere, unique necklines, and a bit of sparkle for the holiday season

But with pages and pages of merchandise, ever-changing inventory, and surprising sale-on-sale deals, shopping smart requires a certain element of speed and style savvy. So, we've selected 36 supremely chic clothing, shoes, and accessories to kick off your pre-holiday shopping spree. Whether it's a new classic coat or the perfect pair of party shoes, we're sure you'll find something to add to your wardrobe that will help elevate any outfit this season. 

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Drew Elovitz
Director of Content Strategy

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.