I'm the Editorial Director of Vogue Latin America—7 Brands I'm Excited About RN


As a fashion editor of Paraguayan descent, one of my favorite parts of the job is discovering fashion brands and designers from Latin America that really excite me. Whether they're emerging or established, I love to learn about the backstory, the techniques, and the creative ideas behind a designer's unique work and then share my discoveries with you, our dear readers!

I'm thankfully always getting plenty of brand recommendations from friends, colleagues, and Instagram, of course. In celebration of Hispanic Heritage Month, I reached out to Karla Martinez de Salas, the head of editorial content at Vogue Mexico and Latin America, for inspiration and asked her to share the Latin American brands she's loving right now. I mean, who better to share their insight on the subject? After all, Martinez de Salas is immersed in the Latin fashion world. She was honored by Mexico's Fashion Digital Awards for best editorial content and was recently included in the Business of Fashion U.S.'s list of the top 500 international fashion leaders. Keep scrolling to see her picks then shop them for yourself. 



(Image credit: @escvdo)

"Escvdo is a great Peruvian brand that works with Peruvian artisan women. It prides itself on being sustainable and promoting ethical practices."




(Image credit: @aurelia.mexico)

"I love Aurelia bags. They are inspired by Mexican charro culture and have unique sculptural designs."


Paula Mendoza Jewelry


(Image credit: @bypaulamendoza)

"Colombian designer Paula Mendoza has recently collaborated with J.Crew. The collection looks amazing."


Maygel Coronel


(Image credit: @maygelcoronelofficial)

"Maygel is a Colombian designer making beautiful swimsuits and dresses that can easily be worn from day to evening."




(Image credit: @luar)

"I missed the Luar show this season, but I absolutely love what Raul López is doing at his brand with bags and clothes."


 Awake NY


(Image credit: @awakenewyorkclothing)

"I sat on a panel with Ecuadorian American designer Angelo Baque and am fascinated by his collection. It's genderless and very cool."


House of Bō Fragrances


(Image credit: @houseofbo.co)

"I just adore the new scents from Bō perfumes. They transport you to a tropical vacation."


Up next, My Friend Is an Expert in Latin American Fashion—8 Brands She's Loving

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.