I'm the Editorial Director of Vogue Latin America—7 Brands I'm Excited About RN
As a fashion editor of Paraguayan descent, one of my favorite parts of the job is discovering fashion brands and designers from Latin America that really excite me. Whether they're emerging or established, I love to learn about the backstory, the techniques, and the creative ideas behind a designer's unique work and then share my discoveries with you, our dear readers!
I'm thankfully always getting plenty of brand recommendations from friends, colleagues, and Instagram, of course. In celebration of Hispanic Heritage Month, I reached out to Karla Martinez de Salas, the head of editorial content at Vogue Mexico and Latin America, for inspiration and asked her to share the Latin American brands she's loving right now. I mean, who better to share their insight on the subject? After all, Martinez de Salas is immersed in the Latin fashion world. She was honored by Mexico's Fashion Digital Awards for best editorial content and was recently included in the Business of Fashion U.S.'s list of the top 500 international fashion leaders. Keep scrolling to see her picks then shop them for yourself.
Escvdo
"Escvdo is a great Peruvian brand that works with Peruvian artisan women. It prides itself on being sustainable and promoting ethical practices."
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Aurelia
"I love Aurelia bags. They are inspired by Mexican charro culture and have unique sculptural designs."
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Paula Mendoza Jewelry
"Colombian designer Paula Mendoza has recently collaborated with J.Crew. The collection looks amazing."
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Maygel Coronel
"Maygel is a Colombian designer making beautiful swimsuits and dresses that can easily be worn from day to evening."
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Luar
"I missed the Luar show this season, but I absolutely love what Raul López is doing at his brand with bags and clothes."
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Awake NY
"I sat on a panel with Ecuadorian American designer Angelo Baque and am fascinated by his collection. It's genderless and very cool."
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House of Bō Fragrances
"I just adore the new scents from Bō perfumes. They transport you to a tropical vacation."
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Up next, My Friend Is an Expert in Latin American Fashion—8 Brands She's Loving

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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