Cartier Tapped Willow Smith and Troye Sivan for a Beautiful New Campaign

Sponsor Content Created With Cartier

Cartier's new roster of celebrity ambassadors is as stylish and artistic as the brand itself. Cartier brought together five talents from different pockets of the entertainment industry: Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang. (Sorry, but this is as close as you'll get to a Game of Thrones and Mr. Robot crossover, for all of you fans of both shows.) 

The incredibly talented and well-dressed quintet were on hand to help launch the new Pasha de Cartier watch, which builds on the iconic original version first created in the '80s. What's old is new again, after all. "Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism," said Arnaud Carrez, International Marketing and Communications Director of Cartier International. "It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity." Scroll down to see the beautiful new Pasha de Cartier campaign and shop the watch.


(Image credit: Cartier/Craig McDean)


(Image credit: Cartier/Craig McDean)


(Image credit: Cartier/Craig McDean)


(Image credit: Cartier/Craig McDean)


(Image credit: Cartier/Craig McDean)


(Image credit: Cartier/Craig McDean)

Shop the New Watch

Next, 21 new ankle boots that will sell out by October.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.