Bond No.9 Is New York's First Female-Led Parfumerie—15 Scents I Know You'll Love

With a move coming up to the Big Apple, I've repeatedly found myself falling down a rabbit hole of New York City-based brands that are not only New York cool girl–approved, but have made established themselves as big names in the beauty industry. What's better than a brand that happens to be both? Meet Bond No.9 New York: a female-led parfumerie founded by Laurice Rahmé with a New York-centric concept behind their stunning eau de parfum collection. Every Bond No.9 fragrance is named after one of the city's most recognizable neighborhoods; each with its own unique communities, cultures, and traditions.

Keep reading to discover which of its best-selling fragrances have caught our eye.

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(Image credit: @chasemarieee)

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(Image credit: @amaka.hamelijnck)

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(Image credit: @emmalager)

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(Image credit: @anaasaber)

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(Image credit: @chasemarieee)

Next: I'm a Fragrance Snob, But These Celebrity Perfumes Are Surprisingly Good

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Maya Thomas
Assistant Beauty Editor

Maya Thomas is Who What Wear's assistant beauty editor based in New York City. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.