Bond No.9 Is New York's First Female-Led Parfumerie—15 Scents I Know You'll Love

With a move coming up to the Big Apple, I've repeatedly found myself falling down a rabbit hole of New York City-based brands that are not only New York cool girl–approved, but have made established themselves as big names in the beauty industry. What's better than a brand that happens to be both? Meet Bond No.9 New York: a female-led parfumerie founded by Laurice Rahmé with a New York-centric concept behind their stunning eau de parfum collection. Every Bond No.9 fragrance is named after one of the city's most recognizable neighborhoods; each with its own unique communities, cultures, and traditions.

Keep reading to discover which of its best-selling fragrances have caught our eye.


(Image credit: @chasemarieee)


(Image credit: @amaka.hamelijnck)


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(Image credit: @chasemarieee)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.