My NYC Friends Love Madewell—31 Items I Think the Group Chat Would Heart


(Image credit: @anoukyve; PICTURED: Reebok Club C 85 Vintage Sneakers ($85)


My New York City friends (in their own words) dress in a mixture of relaxed, classic, and versatile pieces. They look for functional, long-lasting items that are still trend facing. Running around the city all day and looking cute don't have to be mutually exclusive. 

Enter Madewell. When thinking about building a city-friendly capsule wardrobe, look no further than the vast selection at Madewell. This is a one-stop shop for reliable basics, quality knits, comfortable denim, trendy footwear, and more. Everything from your sought-after retro Reeboks to your year-round baggy jeans is at your fingertips. And whether or not you live in a big city, functional fashion is always appreciated. 

I've pulled together—for you and the group chat—the best pieces to shop now for a timeless, practical closet.

Next: These 7 Micro-Trends Will Be Big in 2023, and I Found Them All at H&M and Mango

Copelyn Bengel
Associate Shopping Editor

Copelyn is the associate shopping editor for Who What Wear based in New York City. She writes about fashion and accessory trends in addition to creating original content. Before her time at Who What Wear, Copelyn was at Bustle Digital Group working on the accessory market for cover shoots and fashion features across Nylon, The Zoe Report, Bustle, Romper, and Elite Daily. Copelyn has also previously worked at InStyle and Cosmopolitan in the fashion and accessory departments on shopping and fashion market. Copelyn has a journalism degree in editing and graphic design from the University of North Carolina at Chapel Hill. In her spare time, Copelyn freelances in graphic and web design in the fashion-and-lifestyle space. She also loves to upcycle clothing and home décor as well as collect an embarrassing number of colorful sneakers and experiment with her hair color.