The "Provocative" Perfume You Haven't Heard of (But Need in Your Life ASAP)


(Image credit: @emmalager)

Looking for a cool-meets-clean perfume that will set you apart from anyone you come into contact with? It's time for you to meet Heretic's line of unique, edgy, and all-natural fragrances.

If its effortless, minimalist-chic perfumes bottles aren't enough to sell you (they happen to look amazing on counters and vanities), then let me provide a quick introduction to one of the best natural fragrance labels on the market. Launched in 2015 by founder, perfumer, and creative director Douglas Little, Heretic Parfum has dared to challenge everything we expect from our fragrances. According to its website, the brand's overarching vision and mission is to "show the provocative side of naturals and the dirty side of clean." 

Read on to learn what it is that makes these fragrances so "dirty" and how this brand has continued to define itself.

Heretic Parfum's Best-Smelling Fragrances


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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.