I'm a Pop Culture–Obsessed Beauty Editor—These Nostalgic Products Give Me My Fix

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(Image credit: Steve Granitz/Getty Images)

As someone who existed and very much lived through the '90s and 2000s (meaning I was grown and not a baby), I get excited when I see beauty and fashion trends from my youth come back. Well, let me clarify—there are some things that I personally cannot do again, like super-thin brows. However, other people look really good with them! But there are throwback products that get my heart pumping with nostalgia and remind me of the pop culture icons I loved as a teen. For example, a lip-plumping gloss that reminds me of early aughts Jennifer Lopez or the Hard Candy baby-blue nail polish that Alicia Silverstone helped become a massive hit. And when that particular Revlon lipstick that every supermodel wore went viral on TikTok? Expect me to shed a single tear and a smile to slowly spread across my face.

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(Image credit: Alamy)

While some of my ancient millennials or Gen X comrades may be tired of the throwback beauty trend, I still welcome it with open arms. Let me put on my babydoll dress or Juicy Couture tracksuit, swipe on some wine-colored lipstick or lip plumper, and relive my '90s and 2000s youth in peace! For those of you who want to jump into a DeLorean with me Back to the Futurestyle and get lost in nostalgic beauty, see ahead for all the products I’m adding to my cart.

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(Image credit: Alamy)
Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.