25 On-Trend Cotton Items to Buy and Love This Winter (and Next)
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Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.
I love a good trend, and I especially love the challenge of shopping them out at different price points for you guys. Going luxe with designer brands is obviously easy peasy, but finding affordable versions that don't sacrifice on quality is where the real fun begins.
Since online shopping makes things that much more of a gamble, here's a quick tip for figuring out whether an item might be as good IRL as it looks in those e-com photos: Check the description under "composition," and see what materials we're working with. Whether we're talking jeans, jackets, or joggers, a high percentage of cotton is going to help ensure an item is more breathable, touchable, and low on creasy-ness. An added bonus, as someone who is humbly trying to do my bit for the environment, is that these more washing-machine-friendly cotton items equal less dry-cleaning (as well as fewer returns of disappointing online purchases).
So! Back to those particularly good fall and winter trends. It shouldn't be a surprise to anyone that the future is still looking very comfy and wearable, which means now is the time to reinvest in the denim, cardigans, shirts, loungewear, and jackets we tend to dress up or down and live our lives in. Keep scrolling for my high-low mix of on-trend picks, destined to see us all through the months ahead.
Wide-Leg Jeans
FYI, these are the actual jeans I'm wearing in the photo above. I've worn them every day this week, and I'm not sorry.
I'm here to make a case that this ultra-light wash is not just a summer thing.
100% cotton denim means a little more stiffness and a more polished look.
Love the juxtaposition of more casual faded jeans with a heritage print sweater and tidy loafers.
Agolde jeans. Still everyone's favorite.
Fashion Cardigans
Love a balloon sleeve as much as I love an ombre stripe.
A chunky knit's more breathable in cotton. Also, excuse me, but this looks expensive.
A second set of sleeves to let drape over your shoulders or tie at the neck, if that's more your thing. In other important news, these are the top half of a matching set––shop the ribbed cotton pants here.
Belted Jackets & Blazers
A fraction of the price but still 100% cotton—that slight stiffness gives the silhouette some integrity and makes it feel modern, and the belt and sleeves give that little bit of attitude.
Wear the matching pants for that modern suiting vibe. Highly recommend adding a mock-neck layer for some extra polish.
If Deveaux is not yet on your radar, do I have a treat for you. The New York luxury brand has Tommy Ton (of street style photography fame) at its creative helm, which means you can expect quietly confident pieces that always feel modern and elevated made with fabrics that prioritize durability and sustainability.
The genius of a wrap jacket, just like a wrap dress, is that, by design, it's able to fit you like a glove. (This one even more so, since it's available in three ranges of sizing.)
Oversize Collar Shirts
What started as a micro-trend over spring has emerged as a full-blown fashion moment with no signs of slowing down.
The Ganni S/S 20 runway show was when this really stole our hearts.
If you dig a touch of broderie anglaise, I spied this little treat during my weekly peek at & Other Stories.
Elevated Sweatpants
Look, if there were ever a year to invest in quality sweatpants and have zero regrets, this is definitely the one.
I promise: Wide-leg cargo sweatpants will be your blazer’s new best friend.
I've said it before, but if we had to choose a single look that truly defined 2020, this is it.
If you buy these and wonder how the heck they're so soft, it's because Les Tien uses special dyes and wool-steel brushes to ensure their cotton sweats have that ultra-soft, lived-in feel.
Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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