They're Cheap, They're Cute, They're Trendy—29 Under-$100 Buys I'm Obsessed With


(Image credit: @laurenwolfe)

My role as a digital fashion editor means that I'm constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what's actually worth buying and recommending to you, lovely WWW reader. I won't lie—sometimes it does feel like I've seen it all. When you're scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you're about to see here are doing just that.

They're cute, they're trendy, and they're rather budget-friendly if I do say so myself. The 29 finds ahead are what I'd consider to be the best winter shopping under $100. Yeah, I said it. Whether it's TikTok's favorite checkered scarf or the emerging pant trend that's worth ditching your jeans for, these buys are exciting and somehow also affordable. Nope, it doesn't make sense, but I'm not questioning it. I'm simply adding them to my cart.

Next up: I Just Did a Ton of Trend Research for 2022—These Nordstrom Buys Are "It"

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.