32 Chic Under-$100 Winter Items That'll Make You the Object of Envy

Woman standing in front of black wall, wearing black turtleneck and grey trench coat.

(Image credit: @nlmarilyn)

As winter approaches, I’m all about finding stylish, budget-friendly pieces that keep me looking chic without spending half of my paycheck on an item or two. Luckily, retailers like H&M, Zara, and Mango are offering a wealth of options that marry both affordability and fashion-forward design. Whether I’m hunting for a timeless wool coat, a cozy cashmere sweater, or a pair of sleek boots, these stores deliver the kind of winter essentials that elevate my wardrobe while keeping my bank account intact.

As a fashion editor, I'll let you in on the little secret that keeps my outfits looking triple the price: It’s all about knowing where to shop and finding pieces that feel luxurious without the price tag to match. Below, shop some of my favorite under-$100 winter pieces that everyone will be admiring from afar.

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Assistant Shopping Editor

Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitiated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)