32 Chic Under-$100 Winter Items That'll Make You the Object of Envy

As winter approaches, I’m all about finding stylish, budget-friendly pieces that keep me looking chic without spending half of my paycheck on an item or two. Luckily, retailers like H&M, Zara, and Mango are offering a wealth of options that marry both affordability and fashion-forward design. Whether I’m hunting for a timeless wool coat, a cozy cashmere sweater, or a pair of sleek boots, these stores deliver the kind of winter essentials that elevate my wardrobe while keeping my bank account intact.
As a fashion editor, I'll let you in on the little secret that keeps my outfits looking triple the price: It’s all about knowing where to shop and finding pieces that feel luxurious without the price tag to match. Below, shop some of my favorite under-$100 winter pieces that everyone will be admiring from afar.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
The 26 Best Things I've Ordered From Shopbop in 2025, Hands Down
You could say I'm a fan.
-
35 Fall Buys That Everyone With Good Taste Is Buzzing About
The key items to know.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and Zara
Keep cool without sacrificing style.
-
No One Wears a White T-Shirt Quite Like a Fashion Person—6 Incredibly Cool Looks to Re-Create Now
Nothing but chic, effortless vibes.
-
30 Standout Nordstrom and Zara Finds That Would Make Any French Woman Stop Scrolling
Chic pieces to wear straight through fall.
-
My Aunt Is Heading to NYC—29 Nordstrom Items I Sent Her to Dress Like a Local
Blending right in.
-
My Sister Keeps Taking My Jeans and Sneakers, so I'm Having Her Get Her Own—32 Chic Picks I Highly Recommend
You can't go wrong with this classic duo.
-
Not to Sound Dramatic, But I'm Convinced That This Is the Best Reformation Has Ever Been
All the chicest new items for fall 2025 have arrived.