Everyone I Know Low-Key Raves About This Activewear Brand—So I Tried It for Myself (Now I’m Obsessed)
Every year for the last five years, my cousins, sister-in-law, and brother have all requested "anything from Vuori!" for Christmas. Their obsession with the brand had me intrigued—and honestly, I was a little surprised I hadn't actually tried the activewear brand for myself. What exactly did everyone else know that I didn't? I was adamant to find out.
If you live in California, you probably see the iconic Vuori "V" out and about on those who appreciate high performance activewear that's comfortable, effortless, elevated and stylish. The brand is especially popular in the coastal communities—Encinitas above all—where the brand was first founded and has a deep-rooted connection to. But let's be honest, Vuori is everywhere these days, from London to Los Angeles—and a favorite among influencers and celebs alike, including Kaia Gerber who recently launched her own six-piece collaboration with the brand.
This fall, I finally got to try and experience the brand for myself—and see what all the excitement was about. First, on a trip to their showroom in L.A. where I tried their new and iconic styles, and then I made my way south to its birthplace, Encinitas to celebrate Vuori's 10 year anniversary and take a closer look at the design process at its impressive headquarters.
It didn't take me long to become obsessed. From their buttery soft, high-quality fabrics to the way they seamlessly blend performative design with a fashion-forward approach, and thoughtful attention to detail in every piece—Vuori's pieces transition from work-out to coffee date and everything in between effortlessly. They've also become one of my go-to brands to travel in when I want to prioritize comfort but still look polished and put together.
Below, I'm sharing a few of my favorite pieces I tried and loved in the last few months as well as pieces I have my eye on. I guarantee after trying the brand "anything from Vuori!" will be on your Holiday wish list too.
Vuori have some gorgeous color options this season, and I'm loving this rich evergreen hue. This set is my go-to set for yoga, but I wear it a ton out-and-about running errands. It's made from their buttery Vuori BlissBlend fabric and feels so comfortable on. (I happened to have the pants embroidered with my name on it when at the headquarters in Encinitas.)
Shop:
This is one of my favorite day-to-night tops. I own it in the beige hue but can't wait to get it in black. It's made from a lush stretch rib knit, and has a chic button-down crewneck silhouette. It's fitted and flattering in all the right places. I styled it with the Miles Trouser—inspired by classic tailoring— which looks and feels so elevated.
Shop:
Simple and timeless, this chic tank features a clean design with a scoop neckline and is made from a stretch-to-fit Modal Rayon blend that feels so soft. I own it in black and gray.
Shop:
I wear these cool low-slung pants everywhere these days! The silhouette is effortless and of-the-moment made from the softest flowy performace fabric. I can't wait to get these in black now too.
Shop:
Another pair of pants I wear a lot? The Granite Foldover Straight Leg. Designed with a heavier DreamKnit Warm stretch knit fabric, these are the perfect winter lounge pants.
Shop:
This cute cardigan is perfect for throwing on when you want to look cute, comfortable, and put together in an instant. Easy to style over a sports bra or tank.
Shop:
This chic black and white set is selling out pretty quickly but there are a few other colors available. The drawstring leggings add a unique touch.
Shop:
This set is so comfortable, I find myself gravitating towards it daily for lounging at home. The chocolate brown color feels fresh and of-the-moment.
Shop:
You have to try this on to feel how soft and cozy this oversize sweatshirt is. I plan to hibernate in it all winter! The dark gray color I'm wearing has sold out but I'm loving the other colors they have in stock.
Shop:
Shop More of My Favorite Vuori Pieces:

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Introducing the Prettiest Legging Color Trend of 2026, as Worn by Maya HawkeBetter than black.
-
Your Favorite Pilates Girl Wears These Workout Sets: 8 Cool Activewear Brands to Know for Your Next ClassKendall Jenner approves.
-
Leggings! Bras! Lounge Sets! 30 of the Best Intimates and Activewear Amazon Prime Deals You Don't Want to MissSales end October 8.
-
I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely BetterFive looks I can't stop re-creating.
-
Kaia Gerber and Vuori Just Launched a '90s- and Early 2000s–Inspired Activewear Capsule, and It's So GoodChic and minimalist.
-
Yep, This Chic Legging Trend Will Definitely Carry Into 2026Shop Michelle Monaghan's exact pair.
-
15 Chic Activewear Pieces You Can Wear Beyond the GymFrom Gap, Beyond Yoga, and more.
-
L.A. It Girls Are Swapping XL Totes for the Elevated Bag Trend Made for Pilates and Matcha RunsHailey Bieber being one.

