Ask any fashion person you know—mixed in with hangers filled with Khaite, The Row, and Toteme, there's an affordable Japanese brand you might have heard of but never paid attention to. Uniqlo, the older sister brand to trendier GU (which just opened up in New York City) has been the go-to retailer for the stylish set in the know. Whether you're on the hunt for great basics or picking up a timeless coat or accessory, Uniqlo shines as the foundation to any cool person's wardrobe thanks to the brand's beloved T-shirts, pleated pants, and classic knits that work with everything. A lack of visible branding and logos makes Uniqlo pieces some of the best wardrobe staples to own. Just ask Bobby Schuessler, Who What Wear's shopping director and a consistent Uniqlo T-shirt buyer!
For fall layering and winter dressing, I've rounded up the best Uniqlo basics that fashion people reach for time and again. Don't be surprised if all of these sell out by November 1.
Uniqlo
U Crew Neck T-Shirt
Our editors live and breath this foolproof white tee.
Uniqlo
U Crew Neck T-Shirt
The boxy fit feels so luxe, making it look 10 times more expensive than it actually is.
Uniqlo
Wide Straight Jeans
Indigo jeans always look elevated to my fashion-editor eyes.
Uniqlo
Brushed Jersey Narrow Skirt
Uniqlo has never looked so good.
Uniqlo
Smooth Cotton Oversized T-Shirt
Oui, oui.
Uniqlo
Pleated Wide Pants
Run, don't walk—these Clare Waight Keller–designed pants are selling out fast.
Uniqlo
Brushed Jersey Half-Zip Pullover Shirt
The Row comes to mind.
Uniqlo
Wide Straight Jeans
Uniqlo might not be known for its denim, but after stumbling upon this pair, I'm about to keep how good it is to myself.
Uniqlo
Cashmere Sweater Mock Neck Half-Sleeve
This wouldn't look out of place in a Toteme lookbook if I'm being totally honest.
Uniqlo
Cashmere Sweater Mock Neck Half-Sleeve
This color screams Loro Piana to me.
Uniqlo
Cashmere Sweater V-Neck
Ideal for layering and so well-priced for cashmere!
Uniqlo
Trench Coat
There's nothing more classic for a forever fall wardrobe than a neutral-colored trench coat.
Uniqlo
Merino Cardigan
Wrap yourself in this cozy knit for a model-off-duty look.
Uniqlo
Double Face Half Coat Relaxed
Chic!
Uniqlo
Utility Short Jacket
Barn jackets are so chic, so this understated version feels like a basic that'll live longer than usual in your wardrobe.
Uniqlo
Drapey Denim Pleated Pants
My jaw hit the floor when I saw how deeply discounted this pair is.
Uniqlo
Cotton Shirt
Everyone needs a crisp button-down shirt in their closet.
Uniqlo
Brushed Jersey Oversized Blouson
Okay, Uniqlo, I see you.
Uniqlo
3D Knit Souffle Yarn Skirt
This entire set is just *chef's kiss.*
Uniqlo
Denim Pleated Pants
Pleated denim trousers are extra sophisticated while still feeling cozy and comfortable for long days at the office.
Uniqlo
U Crew Neck T-Shirt
This rich color looks expensive.
Uniqlo
Wide Chino Pants Tall
A boxy fit makes this classic pant silhouette look like it belongs in your closet next to The Row.
Uniqlo
Mini T-Shirt
If you're looking for a shirt that's easier to layer with jeans and full-length circle skirts, this cropped tee is perfect.
Uniqlo
Jersey Relaxed Jacket
I bet you're happy you kept scrolling.
Uniqlo
3D Knit Cotton Sweater Striped
BRB, I'm moving to Paris just so I can buy this well-priced sweater.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.