The Best Underwear Brands, According to Women Everywhere

Best Underwear for Women



Your underwear is something that should not be overlooked. Considering you likely wear this particular item every single day with various clothing types, doing a little research on the best underwear brands might do you a lot of good. Now, we could sit here and fire off our favorite underwear brands based on style and designers that are trending right now, but instead, we dug into the depths of the lingerie world to find the best underwear ever, according to real women.

And by real women, we mean the lovely ladies who were kind enough to leave raving reviews about the products they love and trust. Below, discover the four best underwear brands according to unanimous customer reviews across multiple large retailers. Here, you can shop the best sellers from each of the winning brands and read a little sneak peak of the customer reviews that stuck out the most to us. Ready to finally have comfortable underwear? Ones that make you forget you're even wearing any at all? Yeah, we thought so.

Hanky Panky

Best Seller: Hanky Panky Low Rise Thong ($20)

Product Rating: 300+ reviews and average five stars across multiple retail sites (see here and here)

Customer Reviews:

"I love Hanky Panky thong underwear! I have been buying them for about 7 years for myself and now I buy them for my daughter who also loves them. They feel great and fit perfect. They don't lose their shape over time. The color doesn't fade. I would highly recommend them to family and friends."

"These are the best underwear ever. Buy them. You won’t regret it. Even if you don’t like thongs, they are super comfy!"


Best Seller: Wacoal B.Smooth High-Cut Briefs ($15) 

Product Rating: 1800+ reviews and average five stars across multiple retail sites (see here, here, and here

Customer Reviews: 

"Not kidding…these are the most comfortable pair I've ever owned. They fit, they're light and comfortable, and they do not tug, creep, or ride up/down. Wish I had a dozen pair of these. They are perfect!"

"Wacoal briefs are my go-to for perfect underwear. The hi-cut leg is a flattering style for most. The fit is true to size. They wash and wear well."


Best Seller: Commando Cotton Thong ($26)

Product Rating: Recommended by multiple celebrity stylists as "the best wardrobe basic"

Customer Reviews: 

"I'm one of those girls who hates to see lines and hates, even more, to feel uncomfortable! These are perfect. They are light, soft, and seamless. I love that they are cotton because its a healthy breathable fabric! I have 10 pairs so far!"

"Wanted a comfy, mostly-cotton and undetectable thong for underneath white jeans. This does all of that for me. I normally wear a small (size 6, 28 jean) but bought mediums and am happy I did. No riding up, and a quick initial adjustment (when dressing) ensures it doesn't show through my pants. They are just high enough but neither low-rise nor high-rise."

Available in sizes S to L.


Best Seller: Natori Bliss Bikini ($18)

Product Rating: 550+ reviews and average five stars across multiple retail sites (see here and here)

Customer Reviews:

"These panties are so soft and comfy. they never slide around and completely show no line. they hold up well over time even through many washes in the machine. I buy a few new ones every year or two."

"I've finally found them - the underwear that doesn't ride up or bunch up, or sag. This is the best pair I've ever owned and I will be buying many more!"

Available in sizes XS to XXL.

Shop more best-selling underwear from these brands:
'Retro Vikini' Briefs

Available in sizes 1X to 3X.

Available in sizes XS to 2X.

Available in sizes XS to XL.

Available in sizes S to XL.

Available in sizes S to L.

Available in sizes S to L.

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