We're Calling It—This Is by Far the Cosiest Autumn Jacket Trend of 2024
There's always a lot of discussion around winter coats during the months of November and December, but if experience has shown us anything, it's that the mercury actually starts to plummet in September and October. The last month has been a confusing mix of unexpected heatwaves and strong winds, but there's no doubt about the cooler evenings that have suddenly rolled in, so naturally, now is the time to be thinking about your winning winter warmers to get ahead of the crowd. The puffer coat is always a safe bet for insulating powers, and the trending scarf jacket has the added benefit of built-in coverage, however, if you're looking for a casual but polished jacket that's to everyone's taste, there's a clear winner. Enter the shearling jacket.
Whether it's retro-inspired aviators or more contemporary, clean-lined silhouettes, the shearling jacket has not only proved itself to be an icon in the outwear stakes, but it also happens to be experiencing a spike in popularity this season. Totême's leather-trimmed shearling particularly caught the imagination of the fashion crowd and has been spotted on countless Insta trend setters. And that sold-out Mango jacket is also a firm Who What Wear favourite ever since its inception, and since it came back into stock we've been falling over ourselves to get it into our baskets.
Of course, shearling jackets tend to come at the upper end of the price spectrum, whether from high-street or designer brands. However, there are some great faux iterations out there from the likes of COS and H&M that look every bit as premium as their luxury counterparts. So, if you're looking for a cosy new jacket that's perfect for autumn but can also be layered up into winter too, you can't go wrong with a classic shearling jacket. Scroll down to see how influencers are styling theirs, and to shop our edit of the best shearling jackets available to buy now.
HOW TO STYLE SHEARLING JACKETS:
Style Notes: The easiest way to dress up everyday denim? A fluffy shearling coat and ankle boots of course.
Style Notes: You can make the combo work for dinner too, just add a metallic heel a la Renia.
Style Notes: Nothing says sleek autumnal styling quite like a pair of glossy leather trousers and cream shearling.
Style Notes: Take it from French girls, a skinny black jean and loafers are how Parisians are making shearling feel elevated.
Style Notes: The trending balaclava makes for a cosy addition to an aviator shearling, as seen on Sara Brown.
Style Notes: Linda Tol's stylish ensemble is proof you don't need to spend a fortune on a shearling to create a chic, weekend look.
Shop Our Shearling-Jacket Edit

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content.
In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
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