This Surging Product Trend Is 2023's Answer to Zero-Effort French-Girl Lips


(Image credit: @ktberohn)

Wearing Tower28 JuiceBalm in Mix. 

If you've ever been to Paris (or, ya know, watched Emily in Paris), you know that the French-girl beauty MO is unmatched. French women all seem to carry that certain je ne sais quoi—perfectly undone hair, glowy-but-bare skin, smudged eyeliner, and, of course, the oft-idealized "just been kissed" French-girl lips. 

Just about everyone in the beauty industry loves a French-girl lip. The ideal version is slightly undone (absolutely no lip liner), sheered out, and not too matte (and, conversely, not too glossy), and it has an overall effortless vibe to it. Though I'm never one to shy away from tinkering with my lipsticks to create a French-inspired lip look, that does, on some level, go against the overall point, which is that it's meant to be effortless. Luckily, I think I've found the answer to always having French-girl lips: tinted lip balm. 

Tinted lip balms are undeniably having a bit of a moment. With brands like Tower 28, Lawless, and About-Face releasing versions of their own recently, tinted lip balms have effectively been launched into the beauty stratosphere like never before. These conditioning formulas, packed with just enough color, are easy to apply on the go and never leave you with dry or flaky lips like other lip-color formulas. There's a reason they're trending, and it's partially because they're just so damn foolproof. 

I've rounded up the absolute best tinted lip balm formulas available right now. Keep reading for un-fuck-up-able lip color that looks incredibly effortless and chic—promise. 


(Image credit: @ktberohn)

Wearing Tower28 JuiceBalm in Drink. 


(Image credit: @ktberohn)

Wearing Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm in Lover. 


(Image credit: @ktberohn)

Wearing Glossier Balm Dot Com in Rose. 

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.