The One Item Fashion Girls Always Buy From Zara

Remember when we reported on this Zara coat that sold out instantly fast last fall? Well, as Refinery29 pointed out, it appears the outerwear category consistently sells out quickly. According to the site, Jesús Echevarría Hernández, chief communications officer of Inditex, confirmed it: "It changes, but the jackets at Zara are always very well received."

So interesting. But we totally get it—season after season, the jackets are super strong. Need more proof? We rounded up some of our favourite new outerwear pieces of the moment.

Keep scrolling to shop the styles we think are about to sell out in 3, 2, 1

Did you think the jackets sold out the fastest on Zara? Let us know in the comments below!

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.