My Hair Has Never Looked So Shiny, and It's Thanks to These 20 Specific Products
Who knew?
When it comes to a well-rounded haircare routine, I'll always gravitate toward products that will deliver everything they promise with little to no effort on my part. I'm all for the scalp scrubs that detox all the pesky metals in shower water from my strands, and I'm more than ready to make space in my beauty cabinet when I catch a whiff of a brand-new heat protectant. I've got the functionality part of it down, but it's easy to forget about the simple finishing touches that will take your washdays and styling routines to the next level.
Finding the best products to smooth my coils and add volume at the root will always be essential for my styling process, but nothing compares to a glossy finish. Below, I'm taking a deep dive into the best products on the market that will give tired, dull strands a luminous glow in minutes with the helpful guidance and recommendations from a celebrity hairstylist.
What are the best products for shiny hair?
It helps that shiny hair is majorly on-trend right now, so there are a ton of products out there that promise to boost shine and give hair a glass-like finish. "The current interest in shiny hair is really a phenomenon coming from social media that reflects the quiet luxury trend," says celebrity hairstylist Frédéric Fekkai. "From sleek ponytails accessorized with ribbons to a reflective bob or long hair with a mirror-like shine, it's a versatile trend." No matter your hair type or length, it's always possible to achieve a glossy finish, and because a shiny finish creates the illusion of healthy hair, it looks good on everyone.
Associate beauty editor Maya Thomas with glossy braids after using Olaplex No. 7 Bonding Oil
The Best Products for Glossy Hair, Listed
- Best Hair-Cleansing Essentials: Fekkai Brilliant Gloss Shampoo & Conditioner
- Best Gloss-Boosting Mask: Ranavat Mighty Majesty Glossing Hair Masque
- Best Illuminating Treatment: Oribe Mirror Rinse Glass Hair Treatment
- Best Glowing Hair Oil: Kérastase Gloss Absolu Glaze Drops
Shampoos and Conditioners
Size: 2.0-oz bottles | Hair Types: All | Scented: Yes
Starting a hair routine with a shine-inducing shampoo-and-conditioner duo like this one by Fekkai is one of the easiest ways to lock in the luminosity long before you start styling your strands. "The Brilliant Gloss shampoo and conditioner add shine and luster without weighing hair down," Fekkai tells me. The celebrity hairstylist and beauty founder explains that since these products aren't left in the hair, they won't contribute to buildup or greasiness.
Customer Review: "This was the first time I tried this shampoo and conditioner and I'm already in love. It's obviously concentrated as it didn't take much at all to shampoo. I haven't had my hair feel this smooth for quite some time. Plus, the shine is so important to me!"
Size: 8.4-oz tubes | Hair Types: All | Scented: Yes
At this point, Color Wow's color-boosting products have a permanent spot in my hairstyling routine, but I fell in love with how luxurious my tresses looked and felt after I tested this shampoo and conditioner. They deliver optimally clean and intensely hydrated strands with a clean formula. Ideal for all hair types and textures, both products are lightweight, offer three kinds of heat protection, and won't yellow or darken hair.
Customer Review: "The Color Wow Dream Clean Duo is a total game changer for my hair! The shampoo leaves my scalp feeling fresh and clean without stripping it, and the conditioner makes my hair silky, smooth, and tangle-free. I've noticed a huge difference in shine and softness, and it even helps keep my color looking vibrant longer. My hair feels lightweight, bouncy, and healthier than ever. Definitely worth every penny!"
Size: 6.5-oz bottle, 8.5-oz bottle | Hair Types: All | Scented: Yes
Infused with fermented Mirsalehi honey (a potent antioxidant that seals in moisture with a blend of rich vitamins, minerals, and amino acids), Gisou's Honey Gloss Hair Wash Duo is the key to achieving glossy and visibly healthy hair. The superpowered formulas use a medley of hyaluronic acid and biomimetic ceramides to boost hydration levels. The shampoo and conditioner use silk protein to support hair elasticity and combat breakage.
Customer Review: "Absolutely love this duo. It smells incredible, reminds me of the long discontinued Elvive honey range, it's sweet, floral honey loveliness. Shampoo lathers up nicely and conditioner melts in, when I rinse out my long hair feels like silk and is tangle-free. [The duo] leaves a lovely shine on my blonde hair that doesn't weigh down my fine hair."
Size: 8.5-oz bottles, 0.25-oz bottle | Hair Types: All | Scented: Yes
Trusted by stylists, Olaplex's Wash & Shine Hair Kit strengthens strands while fighting off breakage for all hair types. The No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner can be used daily to add shine-boosting hydration to your hair, and the best-selling No.7 Bonding Oil seals in maximum shine and moisture. I swear by it for achieving salon-worthy silk presses at home.
Customer Review: "This combo is truly amazing for the price and the quality it offers. Each product works very well on its own, and together they make a big difference in caring for my hair and protecting it from the heat of styling tools. The conditioner leaves my hair incredibly soft, manageable, and beautifully shiny. The shampoo provides a deep clean without drying it out, leaving it feeling fresh and lightweight. The oil adds a protective layer that helps reduce heat damage and keeps the ends healthier."
Size: 8.45-oz bottle, 8.5-oz tube | Hair Types: All | Scented: Yes
While most beauty enthusiasts were introduced to Kérastase's Gloss Absolu High Shine line through the Gloss Absolu Glaze Drops, I'd be failing you if I didn't sing the praises of the shampoo-and-conditioner set that delivers the same shine-inducing results for long, frizzy hair. The shampoo sweeps away stubborn buildup from the scalp while offering a thorough cleanse to the strands. The conditioner keeps the benefits going by locking in moisture and delivering jaw-dropping luminosity.
Customer Review: "I absolutely love the Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo. It smells amazing and leaves my hair feeling super clean without drying it out. After using it, my hair is noticeably smoother with no frizz, and it has a beautiful glossy finish. It doesn't weigh my hair down at all and makes it feel fresh, soft, and healthy. Definitely worth it and a new favorite in my hair routine!"
Hair Masks
Size: 6.7-oz tube | Hair Types: All | Scented: Yes
One of my favorite ways to level up my everything showers every Friday night is by adding a rich mask to the mix. This one by Moroccanoil is designed to be used during your washday routine to add glass-like, radiant shine while also enhancing color and softness. It uses a combination of ArganID (an ingredient that infuses argan oil into the hair's cortex to repair the strand), crambe abyssinica–seed oil to increase shine and vibrance, and an amino acid blend to strengthen the hair while protecting color.
Customer Review: "Great mask from a reliable brand. I have high porosity wavy 3A/2C hair, and using this right after my standard shampoo/conditioner has helped save my hair and cuticles from dryness and frizz. The smell is strong out of the tube and in my hair, but after I rinse it off it leaves a nice subtle scent that doesn't bother me."
Size: 8.0-oz jar | Hair Types: All | Scented: Yes
Fable & Mane's Shine Hair Mask is the reason I receive compliments on how good my hair smells at least once a week, and I wouldn't have it any other way. Packed with all the yummy benefits of black tea ferments, bio-sugar enzyme, and hibiscus-flower extract, this hair mask can be used after shampooing to boost shine, enhance color, and reduce frizz. Designed to work with all hair types (including color-treated strands), this one revives tired strands in just three minutes.
Customer Review: "I was pleasantly surprised by this hair mask! It has easily become a new staple in my wash-day routine. The product feels amazing as I apply it, and it effectively detangles my 4a-4b hair while I'm still in the shower. It has a gel cream-like consistency and was incredibly nourishing for my thick, curly hair. As an added bonus, it has a delightful chai tea scent! This hair mask made my silk press look shiny, fluffy, and light!"
Size: 6.7-oz jar | Hair Types: Medium to Coarse | Scented: No
Medium to coarse hair types like mine that have a tendency to be dry sometimes need extra support to keep curls and coils looking luscious. This revitalizing hair mask is designed to deliver protection against breakage, unparalleled shine, and all-day frizz control using the game-changing mix of biomimetic cuticle technology to seal cuticles up to five washes and an avocado-and-shea conditioning complex that wraps strands in hydration and moisture for high-slip softness and shine.
Customer Review: "I have been using this Rich Hydration Mask for several weeks and I am truly impressed with the results. My hair feels noticeably softer, deeply hydrated and much easier to manage. It helps reduce frizz, adds shine and leaves my hair looking healthier after every use. It is perfect for dry or damaged hair and does not feel heavy at all. I would definitely repurchase and highly recommend it."
Size: 7.8-oz jar | Hair Types: All | Scented: Yes
If you like the glossy results you get with Gisou's Honey Gloss Hair Wash Duo, then you'll be just as obsessed with the Honey Gloss Ceramide Therapy Hair Mask as I am. It uses Mirsalehi honey and ceramides to increase hydration levels in dry strands while also encouraging stronger and glossier hair without weighing it down. Designed with all hair types in mind, its central Mirsalehi honey is enriched with a Bee Garden oil blend, biomimetic ceramides, panthenol, and low- and high-molecular-weight hyaluronic acid.
Customer Review: "[I] I am actually so pleasantly surprised with this! The conditioning and hydrating properties are super good—it never feels too heavy or greasy. The packaging, and fragrance feel very luxurious. It makes your hair very soft and shiny and it has reduced a lot of my frizz and dryness. Very low protein content which definitely helps with my low porosity hair."
Size: 5.0-oz tube | Hair Types: All | Scented: No
I don't hear enough about this game-changing hair mask online, but I'm sure everyone on my feed with glossy tresses has already gotten their hands on it. Clinically proven to target dry, damaged hair, Ranavat's Mighty Majesty Glossing Hair Masque deeply conditions your strands and scalp while also repairing bonds. Its formula uses hyaluronic acid to increase hydration and hair volume, and the Veda4 Bond Strengthening Complex and transparent henna strengthen bonds, reverse dullness, and ensure a reflective finish.
Customer Review: I love the Glossing Hair Masque! I have had the opportunity to use this hair masque a couple times. Each time my hair feels soft, smooth and hydrated. I have 4c hair. I love how this product can be used on all hair types. I use this hair mask in the shower. After I wash and condition my hair, I love this masque in my hair a couple times before I rinse it out."
Gloss Treatments
Size: 2.0-oz bottle | Hair Types: All | Scented: Yes
Another expert-recommended way to create a blowout at home that looks as if you've just stepped out of the salon is by using this shine-enhancing serum. It can be used on wet or dry hair for up to 72 hours of humidity resistance while also reducing damage from styling. I love how it can be used as a multipurpose styling oil to control frizz and keep hair smooth with heat protection up to 450°F. Plus, it smells amazing with a fruity, citrusy scent using notes of apple, raspberry, warm spices, vanilla, and musk that lasts for hours.
Customer Review: "I tested the Kenra Professional Silkening Gloss Heat Protectant Hair Shine Serum, and it immediately got me. It is one of those styling products that when you discover you never want to be without. I like texture, it's silky, not greasy, and it smooths down my dry ends immediately. I love that I can use it on both damp and dry hair, and on wash days it helps detangle and add slip."
There are a number of fast-working in-shower hair glosses that have caught my attention, but Ouai's Hair Gloss is one of the best ones I've gotten my hands on. Uniquely formulated with sugared beets to protect color and prevent damage and a nutrient-rich blend of rice water, hyaluronic acid, and panthenol, this treatment enhances vibrancy and shine. For best results, apply a pea-sized amount to the strands after separating your post-shampoo hair into five sections. Next, comb through from root to tip, and rinse after five minutes.
Customer Review: "This hair gloss truly made a difference by taming the frizz in my hair! I have naturally curly, frizzy hair and this product smoothed my hair out and definitely added a nice sheen after a blow out."
Size: 6.7-oz bottle | Hair Types: All | Scented: Yes
If you have color-treated hair and want to add a glossy sheen that will catch the light every time you turn your head, this is your sign to grab this high-gloss clear topcoat by Pureology. Ideal for use on all hair types, it softens strands, restores color vibrancy, and leaves behind a shiny, reflective finish using oat milk and camellia oil. This one's precision-twist tip makes controlled application quick and easy with no mess. I'm also a huge fan of its fragrance, an aromatherapeutic blend of rose, floral ginger, and cedarwood.
Customer Review: "This is my first time using a product like this and I must say I am happily surprised! It takes a little extra work but it's worth it in the end. My hair is normally straight, dull, and damaged. This treatment made my hair so shiny and soft. It really looked like a top coat! Kudos to Pureology for this unique product!"
Size: 10.14-oz bottle | Hair Types: All | Scented: No
While OI Liquid Luster does deliver on the illusion of liquid hair, Davines's fast-acting rinse-off product visibly transforms your strands after one use. Your hair will be left looking especially silky and soft with no processing time using this formula packed with nourishing ingredients. Its star ingredient, roucou oil, strengthens and protects strands with beta-carotene and a mix of powerful antioxidants
Customer Review: "I have strawberry blonde, naturally curly hair. I am always looking for products to give great shine and reduce fuzz. I have only been using this product for a week, however, I think I found my fit. This product is great for curly hair! I just ordered two more bottles."
Size: 5.9-oz bottle | Hair Types: All | Scented: Yes
Here's a hair treatment that not only creates mirror-like shine in minutes but also offers weightless hydration for all hair types and textures. Deeply hydrating and illuminating, this product has a formula that leaves your tresses extra silky and shiny with a cuticle-smoothing, -conditioning essence. Its plant-based hydration complex (featuring watermelon, lychee, and edelweiss) defends hair from oxidative stress and deterioration of natural keratin, and a patented glass hair technology turns up the luminosity.
Customer Review: "This mirror rinse is amazing! This makes my hair feel super soft and silky! It's perfect for when you want to spruce your hair up to make it a glossy shine after your blow out. Smells really good and is easy to use. Packaging is beautiful. You get your money's worth with this hair treatment."
Hair Oils
Size: 2.0-oz bottle | Hair Types: All | Scented: Yes
Verb's vanishing restorative oil has been part of my haircare routine for a while, but I won't rest until every beauty enthusiast has it sitting in their beauty cabinets. It works to revitalize the strands from root to tip with an integrated moringa oil blend filled with essential nutrients to fight frizz and promote shine. Its formula also features a mix of bamboo extract and hydrolyzed soy protein to strengthen the hair follicle and retain moisture, and moringa seed keeps hair hydrated, detangled, and smooth. I recommend using two to three drops for the best results.
Customer Review: "Tried Verb Frizz Defense Smoothing Spray for the first time, and I'm honestly impressed. My hair is usually a frizzy mess by midday, but this spray kept it smooth and soft all day without feeling heavy or greasy. It smells fresh, and a little goes a long way. I wasn't sure what to expect, but I'm glad I gave it a shot—definitely adding it to my regular routine."
Size: 1.0-oz bottle | Hair Types: All | Scented: Yes
What would this edit be without a mention of Olaplex's best-selling oil? I'm convinced it's the best one for all your haircare needs and have the facts to prove it. Highly concentrated and lightweight, this viral styling oil repairs and protects hair with a formula that's color safe, vegan, and suitable for chemically treated hair. In addition to adding shine, it minimizes frizz and provides UV and heat protection up to 450°F. In other words, this one should already be in your haircare routine.
Customer Review: "Absolute LOVE. This is a weightless styling oil for maximum shine, softness, and color vibrancy and it protects against damage, frizz, and heat for sleek, healthy-looking styles. I have fine/thin hair and I am always looking for the best oil product for my hair type, and this is one of the best that I have tried so far. I use a very small amount but it keeps my hair looking shiny and soft all day."
Size: 1.52-oz bottle | Hair Types: Fine to Medium | Scented: Yes
I've given Kérastase's Glow Absolu line some love, so of course, I have to give credit where credit is due and share my love for the hair oil that kicked off my obsession. Created to deliver up to four days of frizz-free hair with a flossy finish, this high-gloss oil uses wild rose oil (rich in vitamins A, C, and E) to get the job done. Perfect for individuals with fine to medium hair, this oil nourishes and hydrates without weighing down strands. It's also beautifully scented with sparkling citrus and lemon, soft rose, and warm vanilla against a base of sandalwood that will linger long after you've passed through a room.
Customer Review: "I love the smell of this. It's fresh and fruity but also floral. Leaves my hair soft and shiny without weighing it down or making it greasy. I even use it in my dry hair before curling and there's no gross residue. Will definitely keep repurchasing."
Size: 2.0-oz bottle | Hair Types: All | Scented: Yes
Your search for the perfect smoothing oil has officially come to a happy close with R+Co's Optical Illusion Smoothing Oil. Designed for use in all climates, this versatile, lightweight oil protects hair from heat damage up to 450ºF, tames flyaways, smooths strands, and creates eye-catching gloss. Formulated with the brand's proprietary Bleu Marine Complex featuring microencapsulated sugar molecules within ingredients that repair strands from inside out, the hair oil also protects hair color.
Customer Review: "I was looking for a product to help tame any split ends and frizziness that may occur from either air drying my hair or using tools to dry and style. Not only does it make my hair look and feel super soft, a little of this product goes a long way. Two pumps is enough for my dry tresses to look and feel great."
Size: 5.0-oz bottle | Hair Types: All | Scented: Yes
Everyone needs at least one luxurious hair oil in their styling lineup, and this Shu Uemura find is my top pick. The Essence Absolue Nourishing Protective Hair Oil is 100% worth the hefty price tag with a multibenefit formula enriched by Japanese red camellia oil, which is rich in antioxidants, essential lipids, and vitamins A, C, and E. The hair will be nourished and strengthened, then enhanced with a radiant shine and lightly scented with soft notes of grapefruit, camellia, vanilla, and musk.
Customer Review: "This has really changed my hair. I have oily hair but this doesn't weigh my hair down at all. It doesn't make it oily. It protects the hair from burning when I use hot tools and makes my hair so shiny. I'm getting asked all the time about my hair now because of the shine. My hair is so moisturized because of it."
How I Chose
As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To identify the best haircare products to add to your routine for glossy strands, I leaned on my industry knowledge and firsthand testing as well as Fekkai, a celebrity hairstylist and haircare brand founder. As part of my research for this story, I considered several factors, including formula compositions, lasting effects, required frequency of use, and which hair types would benefit the most from them. I'm aware of how important these factors are for a wide range of preferences, so I made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.
Why trust Who What Wear?
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Maya Thomas is an Associate Beauty Editor at Who What Wear. Her strong love for all things beauty, interior design, and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.