H&M Just Dropped a $25 Version of a Major Street Style Bag Trend

Who What Wear editors are always on the lookout for emerging trends, and when fashion week rolls around, it turns into a friendly competition. Since two is a coincidence, but three signals a trend, it's easy to identify accessories, shapes, and even colors that are on the rise before they're absolutely everywhere. But let's not pat ourselves on the back too quickly; the bright-orange bag trend is pretty easy to spot. 

Stylish people from NYC to Stockholm have been caught carrying bright-orange bags, which, surprisingly, go with everything. Whether you're adding the bright bag to punch up an otherwise everyday look or simply having the most fun possible with an array of colors, this street style trend is easy to participate in and enjoy at practically any price. In fact, H&M recently rolled out its version of the trend with a shapely shoulder bag that comes in electric orange. The best part? At just $25, it's too good not to take out for a spin this weekend, no matter where your plans take you. 

Okay, now that orange bags are officially on your radar too, we've pulled several eye-catching styles that are sure to stop street style photographers and fashion fanatics in their tracks. So which orange will you pick?

How the Street Style Set Wears Orange Bags


(Image credit: Getty Images)


(Image credit: Edward Berthelot/Getty Images)


(Image credit: Claudio Lavenia/Getty Images)

H&M's $25 Version

Shop More Orange Bags

Next, 3 Colors to Wear If You Want to Look Trendy Right Now

Drew Elovitz
Director of Content Strategy & Senior Managing Editor

Hi, I'm Drew! Originally from Pittsburgh, Pennsylvania, I've spent the last decade living and working in New York City. I earned a master's degree in media and popular culture from New York University, then began my career on the internet as the Twitter voice of Barbie. Prior to joining Who What Wear in 2017 as the director of content strategy, I spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. While my day-to-day is a mix of data analysis, content planning, and creative brainstorming, you'll occasionally find my byline on the site around topics like celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. My personal style tends to favor the classics: I love crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and trusty leather jacket. After I finish reading the entire internet every day, I can be found dining out at my favorite restaurants, trying new beauty treatments, or indulging my historical-fiction habit. (I read over 100 books last year—ask me for a rec!)