The Best Jewelry Brands on the Internet Are All Under $200

Recently, I’ve been piling on the jewelry more than usual. Whether it’s a nod to minimalism with stacked orb rings or a more maximal look wearing statement earrings layered with ornamental necklaces, jewelry has been front of mind in my wardrobe these days. Perhaps it’s because I’ve discovered so many amazing online jewelry brands who design affordable pieces under $200 that look much more expensive than their price tags.

The designers I’ve been wearing include brands based all around the globe—from London and Greece to Connecticut. Their cool takes on jewelry tap into all of the latest trends and are also a sound investment if you’re on a budget. Each is well-loved among the celeb and influencer set who are constantly snapped wearing their designs. Ahead, see why each of these jewelry brands is worth putting on your radar and shop my picks from their collections.


London-based brand Daphine was founded in 2017 and focuses on beautiful, uncomplicated jewelry. Its Oli rings and Daphine necklace have become essentials in my wardrobe.


Mayol is one to watch. The brand has a wide range of designs that all take inspiration from Greece, where it's is based. You'll spot its pieces on everyone from model Jessica Hart to influencer Rocky Barnes.


Rosie Huntington-Whiteley is among Soru's fans, and it's easy to see why. The brand's stunning designs have a look that at once feels romantic and nostalgic.

By Pariah

While By Pariah has some fine jewelry with higher price points, it also has a collection of under-$200 pieces that tap into the same design sensibilities as its more expensive items. Standouts include the delicate earrings and statement chokers.

Brinker & Eliza

Founded by a mother-and-daughter duo based in Connecticut, Brinker & Eliza is another brand to add on your radar. The current collection is brimming with playful nautical details and finished with antique hardware.

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