If You Want to Wear Trending Nail Colors Before Everyone Else, Shop This Brand

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(Image credit: @betina_goldstein)

While Nails Inc. might not be the most well-known nail polish brand in the industry, it's most certainly one of the best—in terms of ahead-of-the-curve, on-trend colors, ultra-clean formula options, and overall application experience (i.e., long-lasting, chip-free wear, high-shine, etc.). Founded by Thea Green MBE back in 1999, Nails Inc. has long been—and still is—regarded as a leading and award-winning British beauty brand. It's also renowned for its innovation and trend-led premium color quality in addition to splashy and notable celebrity collaborations à la Alexa Chung, Victoria Beckham, Diane Von Furstenberg, and the list goes on.

Therefore, it's really no surprise that despite the fact that I own about 500 bottles of nail polish, my curated collection of Nails Inc. bottles is one of my most-revisited. I look forward to adding fresh new shades to it every season, but I also have best-of-the-best standbys that I've been coming back to again and again for years. (Like, since college!) So, as an ode to the brand that's always raising the bar in the nail space, I'm listing the top 10 best Nails Inc. nail polishes of all time. You'll also find the runners-up in each color category below. What's more is that they range from $9 to $15, so there's no need to feel guilty about snapping up all of your favorites. Keep scrolling! 

The Best Red: Nails Inc. 73% Plant Power Nail Polish in Swear By Salutation

The Runner-Up:

The Best Pink: Nails Inc. 73% Plant Power Nail Polish in Earth Loves You

The Runner-Up:

The Best Orange: Nails Inc. 73% Plant Power Nail Polish in Time for a Reset

The Runner-Up:

The Best Yellow: Nails Inc. 73% Plant Power Nail Polish in Planet Perfection

The Runner-Up:

The Best Green: Nails Inc. 73% Plant Power Nail Polish in Endless Recycle

The Runner-Up

The Best Blue: Nails Inc. 73% Plant Power Nail Polish in Inner Piece of Me

The Runner-Up:

The Best Purple: Nails Inc. 73% Plant Power Nail Polish in Alter Eco

The Runner-Up:

The Best Brown: Nails Inc. 73% Plant Power Nail Polish in Zen Out of Zen

The Runner-Up:

The Best Nude: Nails Inc. Gel Effect Nail Polish in Porchester Square

The Runner-Up:

The Best Sparkle: Nails Inc. Nail Polish in Moon Boots

The Runner-Up:

Next: These Metallic Nail Polishes Make an At-Home Manicure Looks So Freaking Elite

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.