Lately, there seems to be a new trend and fashion aesthetic popping up everywhere I look. Y2K, "clean girl" and now "mob wife"—it can get a little overwhelming to keep up. As much as I love experimenting with my style, in truth, my taste will always be classic and minimal.
Each season I look to add carefully selected pieces to my pared-back wardrobe that effortlessly blend into my daily rotation without much thought. In the pursuit of this refined simplicity, I've discovered a valuable ally in The Outnet. As a devotee of quiet luxury, the online retailer has become an indispensable resource for me, offering a curated selection that aligns seamlessly with my style preferences.
One of the many joys of a "less trend, more timeless" approach to fashion lies in investing in quality rather than quantity. As this week happens to be Denim Week at Who What Wear UK, I thought it best to start by introducing you to E.L.V DENIM, which takes on a new level of refinement. Not only are the brand's contemporary cuts instantly recognisable (which is unusual for denim, let's be honest), its conscious approach to crafting from upcycled pieces makes it a conscious choice for the planet. Win-win.
Other brands that I consistently look towards include Arch4 and Another Tomorrow, both of which also provide a treasure trove of seasonless staples, from impeccably tailored blazers to versatile dresses that feel appropriate for work, but also for dinner or drinks straight from the office. Then there's &Daughter, which has a nostalgic charm to its craftsmanship and is truly my go-to for knitwear, whereas Nanushka—which is known for its buttery soft vegan leather—I can best describe as basics for the ultimate fashion lover.
With these brands, versatility prevails, and my wardrobe can transcend from the ephemerality of viral trends or "aesthetics". Whilst I continue to navigate the realms of online shopping in 2024, a selected few brands have become my style champions, ensuring that my wardrobe reflects not just the mood of the moment but a capsule wardrobe that I can rely on time and again.
Have I piqued your interest? Keep scrolling for my ultimate picks from the new minimalist brands to know.
Shop My Favourite Minimalist Brands:
1: E.L.V Denim
I think I've just found the perfect pair of white jeans.
I'll be wearing this shirt with the matching skirt below for a uniform look.
This will also look so cute with a white tank.
This blazer is the perfect way to level up my suiting attire.
2: &Daughter
If I decide to stay cosied up on the sofa all day whilst wearing this, please don't judge.
There are endless ways to wear this classic jumper.
Is it even considered winter if you haven't rolled out a cream cable-knit jumper?
Layer over a white, collared button-down to showcase the neckline.
3: Another Tomorrow
You can never go wrong with a crisp, light blue shirt, especially as we approach spring.
There's just no faulting this staple tank.
I love a fully buttoned overcoat.
In case you haven't detected a pattern, I'll always stand by cosy basics.
4: Arch4
This cashmere wrap has my name on it.
The LBD of dreams.
So easy to dress up or down.
I'll be wearing this cardigan tucked into a pair of dark-wash jeans and finished with some black loafers.
5: Nanushka
What a trench coat!
I love the cut on these cotton-blend tweed trousers.
I've fallen in love with this deep army-green shade.
This slip dress has been on my wish list for so long, and finally, I'm taking the plunge.
Next Up: The Spring/Summer 2024 Fashion Trends That Really Matter
-
I Stalked Nordstrom's New Arrivals All Week—30 Sophisticated Fall Finds I Can't Stop Thinking AboutSuede totes and pleated trousers ahead.
-
Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe EssentialsBuy them; look French. It's as simple as that.
-
5 Street Style Trends From Milan Fashion Week That Will Be Everywhere This FallTake notes.
-
From Nordstrom to Zara—Meet the New Fall Items That Will Sell Out By October 15These finds don't stand a chance of making it to November.
-
I'm a Gen Zer Who Wants to Look Rich This Fall—These 35 Zara New Arrivals Are on My ListWho doesn't love a fall wish list?
-
Calvin Klein's '90s Collections Will Always Be My Blueprint for Fall DressingFall 1994 especially.
-
This Dated Denim Pairing Is Suddenly the Chicest Way to Wear Jeans for Fall 2025Easy and stylish.
-
Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFWLet's dive in, shall we?
