I Tried Almost Every Perfume in Liberty, But These Ones Get the Most Compliments

There are a few places in this world where I'm in complete and utter bliss, and one of those is the perfume department at Liberty. Perhaps it is because I live outside of London and can't make regular trips to the iconic department store, but I know that fellow beauty lovers will agree with me when I say that it's one of the best places to shop and discover beauty, particularly perfume brands.

Tucked away from the bustling Oxford Circus, the Liberty store (which is a Grade II–listed Tudor building built from old ships) is a tranquil haven from the throngs of crowds outside. It's quieter than other department stores, and it has curated a brilliant edit of fragrances in its beauty hall. From the little-known niche fragrances to the perfumes worn by celebrities, it really is a fragrance lover's paradise. Some of my favourite brands that Liberty stocks include Byredo, Diptyque and Frédéric Malle, but you'll also find under-the-radar fragrance brands that are exclusive to Liberty.


(Image credit: @thatsaleaf)

Recently, I popped into the store to find a new signature scent. I hopped from counter to counter to spritz and test new favourites and older classics and got talking to the perfume experts at each brand, who know everything there is to know about fragrance. I got talking to the expert at the Le Labo counter, who asked me what fragrances I'm usually drawn to, to which I replied that I love a musky or woody scent. He encouraged me to try Santal 33, which has both sandalwood and musk notes, and it was amazing. He told me that Another 13, which is another of Le Labo's best-selling fragrances, smells a little bit different on everyone, and it takes a little while to react with your skin.

Those were just some of the fragrances I tried on my way around the store, and I came out with a handful of perfume tester papers. Of all the ones I tried, the below 10 stood out the most, and they are some of the best-selling fragrances in Liberty that are guaranteed compliment generators. Some are loved by celebrities such as Rihanna, whereas some are a little more experimental and unusual (see more on the fragrance enhancer from D.S. & Durga). Thankfully, if you're not able to make it in person to visit the store, the online perfume edit is just as brilliant and easy to shop. Here are the best Liberty perfumes that are guaranteed to have everyone asking what scent you are wearing.

1. Escentric Molecules Molecule 01


(Image credit: @emmahoareau)

2. Frédéric Malle Portrait of a Lady


(Image credit: @thatsaleaf)

3. Le Labo Santal 33

4. Diptyque Fleur de Peau

5. Byredo Gypsy Water

6. D.S. & Durga I Don't Know What

7. Diptyque Philosykos 

8. Vilhelm Parfumerie Peony Couture 


(Image credit: @carmelharrison_ )

9. Byredo Mojave Ghost

10. Kilian Paris Love, Don't Be Shy

Up Next, Fact: No Perfumes Are More Popular or Sell Faster Than These 20

Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor of Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards and also contributed to Powder, winning Website of the Year at the PPA Awards for her work in beauty journalism.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner.