My Friends Always Ask Me What to Buy From H&M, so I Told Them These 30 Items
I love to shop online. I mean, you don't really become an editor without having a love for shopping in you. As the resident fashion girl in many of my friend groups, I'm usually the go-to person for my friends when it comes to anything fashion related. Lately, my mind has been on fall and winter fashion, and I've been searching for great outerwear, cozy sweaters, quality denim, and cold-weather accessories to wear all season long. H&M has been really killing the game lately. I've been finding myself adding so many new arrivals to my cart and having a hard time narrowing down which pieces will actually make it from the site to my closet. With the inevitable fashion questions and concerns from my friends to the tune of "Where did you get that sweater?" or "I'm in desperate need of new boots," I decided to round up 30 new arrivals that I would not only wear myself but would also recommend to a friend. Now, you don't have to ask your fashion friend what to order the next time you're in need of a new look, as I've already figured that out for you—you're welcome.
Keep scrolling to check out the 30 new arrivals from H&M that have my attention.
This sweater comes in two colors, but I have a thing for pink.
Next, check out these shopping guides.
Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Romantic Lace! '80s Leather! H&M Studio's Holiday Drop Has 2025's Most Anticipated Trends
See Amelia Gray's handpicked edit.
By Anna LaPlaca
-
The Cyber Monday Sales Are Here—This Is Everything I'm Loving From Madewell, Revolve, and H&M
Don't sleep on these discounts.
By Chichi Offor
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman