The 3 Hottest High-Street Labels, According to an Expert

It's been a particularly great time for the Great British High Street. Relative (and digital-only) newbie Finery has reported major profits in its first year and has a forthcoming launch into bricks and mortar via John Lewis stores. Then there's the so-clever-we-can't-believe-we-didn't-think-of-it-first curation of reworked archive pieces from M&S by none other than Alexa Chung—see a sneak peak of Archive by Alexa before it launches in April. Then there's the impressive sales of ASOS's wedding dressing department and the cool new Spanish labels making their mark on our fashion landscape.

Affordable fashion is better than ever, so in order to guide you into the hot zones, we've enlisted the skills of a girl who knows it best: Meet Alex Stedman, the stylist and high-street guru behind super-blog The Frugality. She knows top-quality buys from the too-good-to-be-true items that are best avoided. So what would she recommend for the season? Keep scrolling to see the best three brands on the high street right now…



Related: This Affordable Online British Label Is Overtaking Everyone

Wonder & Weaver

Do you have a favourite high-street brand? Let us know in the comments below!

Opening Image: COS

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.