6 Women Over 40 Reveal the Foundations They Swear By for Flawless Skin

Finding a great foundation that tackles every single one of your skin’s needs is no mean feat. In fact, many spend years on the hunt for the perfect formula. The worst part is that sometimes, even when you have spent many moons testing and trialling different products, you might finally find the one, only for your skin to change its mind on it after a few months. Sadly, such makeup dramas are never more prominent than when we are dealing with skin ageing.

As we get older, the stuff that our skin naturally produces to keep it looking plump, hydrated, and radiant starts to diminish, and these signs commonly start to show once we hit our 40s. With decreased collagen and hyaluronic acid production, even those who spent the first few decades of their life with a flawless, dewy complexion are likely to start experiencing increased dryness and loss of elasticity. While we’re all about embracing your skin at every age, we also know that this constant changing of needs can make shopping for the perfect base incredibly tricky.

While beauty brands are quick to make a pretty penny off thick, full-coverage foundations targeted at a TikTok generation, truly great formulas that are natural looking and subtle are harder to come by. So in a bid to find the perfect makeup products, we reached out to six of the most fresh-faced women that we know over 40 and asked them to spill their secrets on what foundations make for the perfect base.

Tennille Murphy: @thetennillelife_


(Image credit: @THETENNILLELIFE_)

"My current favourites all have one thing in common: They are each formulated with skincare and makeup benefits. They are more like hydrating, moisturising serums that melt into skin and feel comfortable throughout the day. With being indoors for many months, I find that I prefer effortless, natural-looking makeup that allows my skin to be its best self. I am 42 and have ageing, acne-prone, oily skin, so I definitely have a criteria that works for me.”

Janka Polliani: @polliani


(Image credit: @POLLIANI)

Tracey Lea Sayer: @trayslounge


(Image credit: @TRAYSLOUNGE)

Franny Fyne: @frannfyne


(Image credit: @FRANNFYNE)

Erica Davies: @erica_davies


(Image credit: @ERICA_DAVIES)

Renia Jaz: @venswifestyle


(Image credit: @VENSWIFESTYLE)
Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.