Burberry Just Banned Fur (and a Controversial Practice)

Update 9/7/18: Today the British Fashion Council announced that fur will be banned in all the shows and presentations at London Fashion Week. This is the first major fashion week to take this stance.

Published 9/6/18: Burberry has joined a rapidly expanding list of luxury brands that have made the decision to ban animal fur from their runway designs (rabbit, fox, mink, Asiatic raccoon, and angora) in favor of faux fur. The policy will commence with Riccardo Tisci’s first collection for the British label, ushering in a new era and vision for the company. Burberry will also terminate its controversial yet common practice of destroying unsold product; the company disclosed that it had burned $36.8 million worth of unsold product in the fiscal 2017–2018 year.

“Modern luxury means being socially and environmentally responsible,” CEO Marco Gobbetti said in a statement.

Burberry’s announcement is becoming a familiar one. Back in October of 2017, Gucci announced it would also only use faux fur, a substantial statement for a brand in such a global spotlight. Over the last 10-plus years, luxury labels such as Michael Kors, Armani, Ralph Lauren, and Hugo Boss have ended their practices of using animal fur.

“We think that modern luxury that doesn’t take into account the social and environmental responsibility really has no meaning,” Gobbetti told Business of Fashion’s Imran Amed in an exclusive interview about the announcement.

Scroll down for a timeline of the best luxury brands that only use faux fur.

Burberry, Banned September 2018

Gucci, Banned Spring 2018

Michael Kors, Banned Winter 2017

Armani, Banned Fall 2016

Hugo Boss, Banned Fall 2016

Lacoste, Banned Winter 2014

Vivienne Westwood, Banned Fall 2007

Ralph Lauren, Banned Spring 2007

Calvin Klein, Banned Winter 1994

Now that you’re up to date on your designer news, head over to see what’s happening in New York for fashion week right now.

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)