I Wish I Were Getting Married This Year so I Could Wear All of These New Pieces

Is it bad if I tell you that, after scrolling through the new bridal collections, I may have, for a second, contemplated divorce? If only so I could remarry this summer with a whole new wardrobe. Okay, maybe that’s extreme (vow renewal it is), but seriously—have you seen the new MatchesFashion wedding edit? Not to mention the new offerings from Kitri (one of Who What Wear UK’s favourite high-street alternatives), Warehouse’s new bridesmaid-come-bride collection and Sleeper’s new silks. Honestly, 2020 brides, you’re spoilt for choice.

The fashionable bride is definitely having a moment, and it’s no longer reserved for the upper echelons of the industry who can spend thousands on an Insta-friendly dress. According to Katya Zubarieva, former fashion editor and now one half of Sleeper’s founding and design team, told Brides.com recently, "The world of wedding fashion has changed over the past five years. … Women of our generation are increasingly choosing garments in favour of comfort and personal style.” After all, when else are you going to have the budget to justify buying a cream Christopher Kane two-piece?


(Image credit: @hannahalmassi)

Whether you’ve opted for a traditional gown for the day and are looking for something a little more fun for the evening, hunting for some unique accessories to add a twist to your dream dress or considering heading down the aisle in something a little different altogether (Who What Wear UK’s editor in chief, Hannah Almassi, went straight for an off-the-runway Proenza Schouler look above, forgoing any traditional try-ons), this year’s capsules have you covered.

Keep scrolling to shop—or like me, simply ogle at—the new-season offerings.

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(Image credit: @bettinalooney)

Up next: This pre-wedding skincare routine gave me perfect skin for my big day.

Opening Image: @livpurvis

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.