I'm Obsessed With Lingerie—6 Brands I'm Buying for V-Day and Beyond


(Image credit: @jastookes)

One of my guilty pleasures is lingerie shopping. I love all the lace detailing, delicate flowers, and girly accents that come with it. Undergarments are just as important as what we place over them. Having both the right fit and comfort level can make or break a look. (And let's not forget the confidence boost that comes with purchasing a great new lingerie set.)

For years, I have been testing and collecting different lingerie brands to try and find the best of the best when it comes to design, fabrics, and overall quality. With Valentine's Day around the corner, I figured what better time than now to spill my guts on which brands I'm utterly obsessed with? Keep scrolling to see what lingerie brands I'm suggesting for Valentine's Day and beyond. 

Fleur Du Mal

Fleur Du Mal has been a favorite lingerie brand of mine for years now. What drew me to lingerie in the first place is the delicate and pretty nature of the lace and satin fabrics, which Fleur Du Mal utilizes in the most elegant and glamorous ways. Walking into a Fleur Du Mal store is like walking into the lingerie closet of the coolest, chicest woman you know. Founded by lingerie designer Jennifer Zuccarini in 2012, this lingerie house has managed to garner quite the celebrity and fashion-set following. If you haven't gotten your hands on a Fleur Du Mal set yet, you're seriously missing out. Shop below to change that. 

Shop Fleur Du Mal

Cou Cou Intimates

Cou Cou Intimates is on a mission to make everyday underwear elegant and more romantic. This French intimates house is all about soft fabrics and dainty details like bows and lace trim. Not to mention Cou Cou pajamas are also next-level comfortable. Every time I put on a set from Cou Cou, I feel like a chic French woman in my Paris pied-à-terre. 

Shop Cou Cou Intimates


There's nothing like an Italian lingerie brand. Cosabella has been around since 1983 and was founded by husband-and-wife duo Ugo and Valeria Campello. The brand now is based in Miami and continues to provide classic Italian lingerie in beautiful colors and a diverse collection of styles. 

Shop Cosabella

Agent Provocateur 

This iconic British brand hangs in the closets of stylish lingerie lovers everywhere. Agent Provocateur is known for its fun and playful approach to lingerie with tons of over-the-top styles and accessories to wear in and out of the bedroom. It also makes everyday undergarments that are so dreamy, you'll never want to take them off. If there is one lingerie brand I dream about, it's this one.

Shop Agent Provocateur

CoCo De Mer 

Ever since its first small boutique in London CoCo De Mer has been standing out in the lingerie world. The combination of its sultry design approach and high-quality satin and lace fabrics makes its success a no-brainer. If glamorous lingerie is your vibe, then this brand is right up your alley. 

Shop CoCo De Mer

La Perla

One of the most iconic brands in lingerie La Perla pieces have been on the wish list of designer lingerie lovers since the brand's inception 60 years ago. Instilled with an Italian heritage La Perla has become synonymous with elegant, luxurious lingerie. With an attention to detail and a certain air of sophistication, there is no wonder this brand is considered the crème de la crème when it comes to lingerie. 

Shop La Perla

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.