I Have Access to the Most Expensive Products in the World—14 I Love Under $40

The privilege of being a beauty editor is not lost on me. I have access to an entire world of beauty products, some from luxury brands that I might not have had the opportunity to try otherwise. It’s a real dream for this lifetime beauty lover, and one that I will never take for granted. And while I have a number of pricer go-to products in my beauty routine, I don’t believe you have to spend a ton of money to get really amazing, quality products that are effective. As there are many expensive beauty products I swear by, there are also more affordable and drugstore options that I consider my ride-or-dies. 


(Image credit: @emmahoareau)

If you’re looking for a particular product to add to your makeup, skincare, or hair routine, but don’t want to spend a ton of money, I’ve got you covered. Ahead, you’ll find out about some of my favorite finds that are under $40, from luxury foundation dupes to drugstore lipsticks and the liquid eyeliner I can’t put down. Keep scrolling!

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Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.