I'm a Beauty Director—See How I Would Spend $150 at Sephora, Nordstrom, and Ulta

Spring and summer are just around the corner, and with a new season also comes an insatiable itch to mix up my beauty routine and restock some of my favorite products. Anyone else? That said, once I get busy scrolling at retailers like Sephora, Nordstrom, and Ulta, there's really no stopping me, and I have to put a cap on my spending.


(Image credit: @emilisindlev)

So what would I do with $150 at Sephora, Nordstrom, and Ulta? Keep scrolling. Below, I'm sharing a mix of the beauty standbys I love, plus some new products I have my eye on. 




Next: I Spent 2 Weeks "Leaning Out" My Beauty Routine—Here's What Was Left Standing

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.