9 Hypnotizing Beauty Trends From Every Fashion Week City


If you're a beauty fanatic like we are, fashion week is what dreams are made of. Sure, we love the fashion, but the beauty is out of this world. This year's F/W 22 shows in New York, London, Milan, and Paris did not disappoint—we can't stop thinking about some of the ethereal, artistic, and inspirational beauty that models displayed on the runways. 

After analyzing pictures across each city (and adding tons of looks to our spring mood board), we noticed a few major patterns. Some of the trends that we've been seeing will continue to go strong—think colorful eyeliner, face jewels, and nude lips. Others, like faux face piercings and daring lip colors, are newer to the trend scene, and we anticipate they'll start to crop up more and more. Regardless, you'll find tons of inspiration from this season's runways. 

To help you plan your next major beauty moment, we've compiled nine notable trends from New York, London, Milan, and Paris that we're still drooling over. Keep scrolling to see our favorite trends and the best products to re-create them with. 

New York


(Image credit: IMAXTREE)

Spotted at Batsheva, Collina Strada, Marrisa Wilson

Not only was the hair in New York this season big, but it was also artistic. These updos were downright whimsical, with sky-high bouffants and Medusa-like strands taking center stage. To take these daring hairstyles from the runway to real life, you can reach for tons of hair spray and strong-hold hair gel. For a more wearable approach, try downsizing some of these styles. 


(Image credit: IMAXTREE)

Spotted at Altuzarra, Collina Strada, Eckhaus Latta

One thing is clear: At NYFW, It-girl, effortlessly cool eyes were everywhere. The best part about this trend is that it's so wearable, and it's easy to re-create, because the smudgier, the better. Go for a charcoal-black eye shadow or a chubby shadow stick for maximum impact. 


(Image credit: IMAXTREE)

Spotted at Bevza, Proenza Schouler, Gabriela Hearst

There's something about a good nude lip. You're instantly drawn to it. It's kind of like the worn-in white tee of makeup—it always looks good and can be dressed up or down. The perfect nude lip accentuates your natural lip color while also adding a certain something to make it even better. Opt for a hydrating, non-matte lipstick, like this Merit lip color, which is the exact shade Bella Hadid actually wore at Proenza Schouler.



(Image credit: IMAXTREE)

Spotted at Conner Ives, Paul Costelloe, Simone Rocha

There's no doubt about it: Face jewels are having a major moment. Whether you want to use them as fun accessories to highlight and accentuate your features or make them the star of the show, these appliqués are here to stay. There's no wrong way to try out gems on your face, so have fun with it. 


(Image credit: IMAXTREE)

Spotted at Ahluwalia, Nensi Dojaka, Emilia Wickstead

Skin is in! We've seen glowy skin be a highlight on the runways for many seasons now, and this season is no exception. Opt for lightweight, skin-finish products that add a dreamy sheen without looking too shiny or sparkly. 



(Image credit: IMAXTREE)

Spotted at Saint Laurent, Valentino, Giambattista Valli

It's high time we all start playing with makeup. One of the best ways to do that is by infusing your eye makeup with bright, eye-catching colors. Whether you want to amp it up with playful fuchsia shades or otherworldly, glittery green, the world is your oyster when it comes to making your makeup more fun. 


(Image credit: IMAXTREE)

Spotted at Balmain, Givenchy, Off-White

I've dabbled in the world of real face piercings, and I'm excited to try out a few fake ones. In Paris, we saw tons of examples that prove this trend is ready for takeoff—there were faux lip rings, faux studs, and other statement pieces guaranteed to make an impression. 



(Image credit: IMAXTREE)

Spotted at Missoni, Moura, Sportmax

Ready or not, bobs are coming back on the scene. When I think of bobs, my mind tends to go straight to severe, blunt versions. This season's iterations prove that bobs can be much softer and more playful. The new bob is flattering and adaptable to all textures.


(Image credit: IMAXTREE)

Spotted at Versace, Gucci, Blumarine

Listen, I know a lip color outside the typical confines or red or pink shades can be daunting, to say the least. Models in Milan make a case for daring lipstick in deep tones. 

Next, Multitasking Makeup Is the New Norm—Here Are 21 Products That Also Slow Wrinkles

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.