These Are the Best Basics and Trendy Items on Amazon, Period

Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are here because of previous trend research I used to filter my shopping selection. The result? Items that are shopper and editor-approved.
Today, you're receiving a shopping roundup that features the best basics and trends currently available on Amazon. While normally we like to focus on one at a time, today, I thought it best to highlight both in order to give you a well-rounded shopping experience. Including some of my favorite Amazon brands, trendy products I've found via Tiktok, and the kinds of basics you probably need to replace, there's sure to be a little something for everyone in this comprehensive Amazon shopping story, period.
Last but not least, an easy white cardigan to wear as a top, a light jacket, and more.
Next up, shop 11 spring trends this editor is adding to her cart ASAP.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Last Call: These 5 Amazon Prime Deals Are The Best of The Best
It's your last chance to get these amazing styles for less.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year
The sale ends today.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
-
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
-
Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime Day
Don't miss out.
-
If You Have Toteme Taste But an Amazon Budget, These Are the $32 Classic Heels You Need This Prime Day
They look identical to the designer pair Hailey Bieber keeps wearing.
-
Here's My Amazon Prime Day Shopping List So You Don't Have to Do the Digging
All the items worth adding to your cart.