I Just Scrolled Through 9318 Dresses on ASOS—These Are My 25 Favorites
As someone whose closet is 75% dresses, I’m a committed dress devotee. For me, they’re one of the hardest-working items in my closet that I can wear year-round (just add layers) and that will solve every dressing dilemma. I absolutely love a good frock that is versatile enough to take me from morning meetings to evening margaritas with ease.
I’m always excited to share my favorite dress finds for every budget, and there are certainly a few brands and retailers that are my go-to for chic frocks—Topshop, Faithfull the Brand, Rixo, Reformation to name a few. ASOS also happens to be at the top of the list when it comes to finding a beautiful dress for all occasions. However, if you’re scarce on time, ASOS presents a challenge since the massive retailer carries endless brands and styles, and that can get overwhelming for the best of us. Luckily, I searched the site high and low (and scrolled through 9318 dresses, to be exact—someone's gotta do it!) to bring you 25 of the best dresses that are worth buying this season and a handful that will take you into the fall. For work, the weekend, vacation, and beyond, scroll below for the best dresses on ASOS right now.
Floral Fancies
This one will take you into fall with ease. Just add tights and knee-high leather boots.
Work-Perfect
Weekend-Ready
Day-to-Night
Vacation Time
How chic will this look against the backdrop of the Italian Riviera? Add to cart!
Up next, the most popular dresses of the summer.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt
-
I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to Wear
Ready in 10 minutes or less.
By Jennifer Camp Forbes
-
The Only 9 Jackets You Need for Spring, According to Fashion People
There's something for everyone.
By Remy Farrell