The Under-$100 Madewell Bag "Everyone's Talking About"
We're not sure why (and we're certainly not complaining), but Madewell shoppers love to review their purchases. Because of that, making informed purchases from the retailer is easy, and we're not the only ones reading the product reviews. Madewell clearly takes notice of which pieces are highly rated, even calling them out in its newsletters, as was the case today.
The item in question was the brand's The Simple Crossbody Bag, a versatile, perfectly sized leather pouch with an adjustable strap. Madewell called it the bag "everyone's talking about" in the newsletter, even individually highlighting some of the glowing reviews. But wait—it gets better. The bag comes in three colors, can be monogrammed, and is a mere $98. The best-selling carrier currently has a whopping 71 reviews and is recommended by 91% of reviewers. Convinced?
Keep scrolling to shop the ultra-popular bag for yourself!
Next up, shop the Selena Gomez–approved jeans 100% of Madewell shoppers recommend.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Cooler Winter Outfits Means Wearing This Pretty Bag Trend With Your Big CoatJust give me Jennifer Lawrence's wardrobe, please.
-
Thanks, It's Madewell—32 Fall Finds I Almost Gatekept Just for MyselfA shopper's paradise.
-
Fashionable People Would Like These Fall Trends From Shopbop's Surprise SaleSuede! Jeans! Sneakers!
-
This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
-
I'm a Senior Shopping Editor—These 25 Elevated and Rich-Looking Nordstrom Fall Sale Picks Have My AttentionChic and affordable? Yes, please.
-
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
-
Forget the Wrong-Shoe Theory—Zoë Kravitz Just Made the Wrong-Bag Theory a ThingThis was inevitable.
-
Fashionphile's Done the Research: These Are the It Bags of 2025The 2025 Resale Report is here.

