You're Paying Too Much for Your Fave Beauty Items—These Prime Day Deals Prove It

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(Image credit: @januaryjones)

Don’t get me wrong. There are plenty of crazy-expensive beauty products that are well worth every penny. I own a few, and I’m pretty darn dependent on them! But there are just as many crazy-expensive beauty products that have vastly more affordable counterparts that are just as, and sometimes even more efficacious. 

In an overly saturated industry, it can be hard to know where to turn, but in honor of Amazon Prime Day (and all of the stellar deals!), I’m here to shed light on some of the crazy-effective products that also come in at stomachable price points—especially when they’re slashed down even further for Prime Day. You have until 11:59 p.m. PDT tonight to shop until you drop and snap up these affordable, yet results-driven finds that give those ultra-fancy products a run for their money. Keep scrolling, and trust me when I say these are just as good!

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.