Hailey Bieber–Approved Skincare Devices, K-Beauty Staples, and More: 14 Products Quietly on Sale at Ulta RN
I get it, Halloween just happened. How is it possible that I’m already asking you to start thinking about holiday shopping? Well, there are a few reasons you should be turning your attention towards the most important gift-giving season of the year right now: firstly, it will be here in no time, and secondly, the best deals tend to happen before Black Friday and Cyber Monday, not during. Case in point, Ulta’s Early Black Friday beauty sale, where hundreds of products from buzzy, viral brands like Noyz and Sacheu, household names like Dyson and Clinique, K-beauty brands like Medicube, and so much more are hosting sneaky deals up to 40% off a whole month early.
From now until November 22, you can score big-ticket items like the Hailey Bieber-approved NuFace Mini+ microcurrent tool for $62 less and shave 25% off of Medicube’s viral Booster Pro (known for its instant glass-skin results). While everyone loves to save on larger purchases (skincare devices are seeing some serious discounts right now), it’s also a great time to take advantage of even lower prices on drugstore must-haves, such as the Milani Lip Oil, which is going for just $8 if you shop right now. But don’t wait, because these deals change every other day, and you might not be able to score sales of this caliber until the real deal (ahem, actual Black Friday) officially rolls around.
Though Ulta’s Early Black Friday sale event stretches from now until late November, I urge you to browse the shelves early because each day brings a slew of new sales across all beauty categories—from hair to skincare and makeup must-haves—all at jaw-dropping prices. To lighten your load, I’ve perused the limited-time sales hiding at Ulta to give you the highlights (and a few more to spare). The time for trick-or-treating is over—now it’s time to treat yourself.
The 14 Best Early Black Friday Deals at Ulta, From $5
- 25% Off This Skin-Firming Device: NuFace Mini+ Microcurrent Starter Kit, $188 (was $250)
- Save $50 on an Editor-Loved Hair Removal Device: Dermaflash Luxe+ Dermaplaning + Peach Fuzz Removal, $199 (was $149)
- TikTok-Famous Snail Mucin for 28% Off: CosRx Advanced Snail 96 Mucin Power Essence, $18 (was $25)
- Rarely Discounted Dyson Styler: Dyson Airstrait Wet-to-Dry Straightener
- Lowest Price: Eco Style Edge Styler, $5 (was $8)
It helps that Hailey Bieber loves this face-snatching microcurrent device, but our editors love it for its actionable change and noticeable results. It gently sculpts and tones the skin over time with short, five-minute treatments, and right now you can snag it for 25% off.
Lip oils are always great to stock up on, especially when they're only $8. It's enriched with vitamin E and fruit extracts and comes in 10 equally discounted colors.
If you've been on the hunt for a no-budge eyeliner, look no further. This user-friendly eyeliner is great for makeup amateurs and pros alike; its no-budge, transfer-resistant formula makes all-day wear easy and its smudge-tipped end makes it easy to create natural-looking, lived-in dimension.
Salon blowouts? Never heard of 'em. Put some money back in your pocket with this thermal round brush, which will cut your styling time and save money on pricey blowouts.
We'll admit it, we trust Bieber's recommendations for just about anything concerning beauty. But we can attest to the efficacy and results of this skin-enhancing K-beauty tool that the Rhode founder uses—its multiple treatment settings and customizable levels making this a handheld spa treatment.
You don't know good hair removal devices until you've tried this automatic dermaplaning tool from Dermaflash. My mom swears by it for smooth skin.
The Cosrx Snail Mucin took the internet by storm for its polarizing hero ingredient, but the glass-skin results made beauty lovers turn their heads in blissful ignorance. This hydrating essence is great for anyone experiencing irritated, dry, or inflamed skin—even for those with mature textures.
The Airstrait is one of Dyson's most innovative devices, in my opinion, and I frequently pull out my own to minimize drying time. It takes your hair from wet to a gorgeously styled straight blowout in nearly half the time it would have to dry your hair and then style. Game-changer.
If you're looking for a great curl mask, look no further than this beloved pick from It's A 10. Made with a blend of keratin amino acids, hydrolyzed collagen, and nourishing plant oils, this treatment works hard to hydrate your curls for optimal bounce and shine.

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
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