This IYKYK Bodycare Brand Makes Up 99% of My Routine—Here's Every Underrated In-Shower Essential

Read this if smooth, soft, and silky skin is your thing.

Hanni products and shower GIF
(Image credit: @emmahoareau; @mobinapeiman)

I'm a skincare-obsessed beauty editor, and if there's one metaphorical hill I'm willing to die on, it's that bodycare is equally as important as face-care. After all, the skin doesn't stop at the neck and décolletage. It's our largest organ, and I think it's easy to forget that it's all exposed to dry conditions, environmental aggressors, and UV light (especially in the summer). If you think about it like that, it's clear that TLC isn't a luxury; it's a necessity.

There's no shortage of brilliant, face-grade bodycare brands to turn to in the quest for soft, hydrated, and smooth-as-silk skin. I know because I happen to be a collector and connoisseur of many of them. However, there's one in particular that's taken up all of my attention recently. It's an IYKYK brand with a cult internet following. Ahead, shop seven effortless yet effective in-shower essentials.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.