7 Bestselling Skincare Products to Check Out If You're New to KBeauty
From a beloved eye serum to an intriguing peel-off mask.
If you’ve been interested in dipping your toes—or, rather, face—into the world of K-Beauty, now’s a great time. Online wellness and beauty shop iHerb is having a sitewide sale from 1 pm ET/10 am PT on Wednesday, August 5 to 1 pm ET/10 am PT on Wednesday, August 12. The code AUG26SW will get you 15% off orders of $60 or more and 20% off orders of $100 or more. A summer stock-up just might be needed, especially with all the sweating and sunscreening going on. (You are wearing your sunscreen, right?)
iHerb stocks a wide variety of popular K-Beauty brands and products with some having tens of thousands of positive reviews—looking at you, Beauty of Joseon eye serum. Other bestselling products include a soothing and highly-praised rice toner and a spray serum that contains Italian truffles. (Don't worry, reviewers say it doesn't smell like truffles.)
So, looking to fill your cart with K-Beauty? Here are seven products you might want to check out.
Serums are often liquids that you apply with your hands, but this one sprays on. Another way it’s unique? It contains white truffles from Italy. In case that concerns you smell-wise—it does sound a little more pasta than pampering—reviewers do say that the serum has a nice scent. One reviewer, who said they are on their third bottle, noted, “The scent is very light and deluxe … I use this serum both in winter and summer - it's perfect to keep your skin soft and hydrated.”
This AHA exfoliating cream contains both glycolic acid and salicylic acid, as well as betula alba juice, which comes from birch trees, to create a moisture barrier. Many reviewers found that it was gentle enough for sensitive skin while still being effective when it came to smoothing and brightening.
Missha’s M Perfect Cover B.B Cream “pairs makeup and skincare” to brighten skin and reduce blemishes while working as a high coverage foundation. It also contains SPF. The shade range isn’t what we might be used to with some U.S. brands, but those with lighter skin tones should be able to find their shade with this product that ranks #7 in the BB & CC Creams category on the site.
This moisturizer from Pyunkang Yul is described as a “nourishing cream packed with smooth and rich nutrients, providing the skin with a healthy glow,” and reviewers definitely agree. Several noted that while it is a heavier cream, it absorbs quickly, and many fans said that it’s particularly good for using overnight or in cold weather.
iHerb’s #1 eye cream and #1 K-Beauty product is the Beauty of Joseon Revive Eye Serum, which targets dark circles, puffiness, and fine lines. It contains retinal liposomes and ginseng extract. While some people may be sensitive to retinal, a lot of reviewers said it was gentle enough for their eye area. “I have sensitive skin, so using this I haven’t had a break out, milia, or anything … I was very insecure about my dark circles and this retinal absolutely revived my under eyes,” wrote a reviewer who called it the “best eye cream I have ever used.”
Lia Beck is a writer living in Brooklyn, NY, who covers entertainment, celebrity, and lifestyle. The former celebrity news editor at Bustle, she has also written for Refinery29, Hello Giggles, Cosmopolitan, PEOPLE, Entertainment Weekly, and more.