Fine, I Give—20 Drugstore Beauty Products We've 100% Been Gatekeeping

Woman outside with coffee.

(Image credit: @sasha.mei)

Despite what the title of this article might suggest, we beauty editors actually try not to gatekeep when it comes to really good beauty products—emphasis on try. While we haven't actively been keeping our drugstore-priced favorites a secret, I think most of us have just been using them for so long that we forget to share just how much we love them with the general public. Today, though, that's about to change.

I asked the Who What Wear beauty team for the hidden-gem beauty products they love so much that they almost want them to stay a secret. Trust me. You're going to want to keep scrolling. We're sharing all our drugstore-priced picks in every category, from bodycare to makeup and haircare. Read on ahead.

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Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.