I've Been Testing This Affordable Korean Skincare Brand for Less Than a Week and My Face Is Already Glowing

Beauty of Joseon is an incredibly popular Korean skincare brand, so I put it to the test to find out if it's worth the hype. Here are my honest thoughts...

Junior beauty editor, Grace Lindsay, testing Beauty Of Joseon skincare
(Image credit: @gracelindsay__ for Who What Wear UK)

I want to start by saying that Korean skincare isn't a trend. No, these products and ingredients aren't new, but that's not to say they aren't gaining increasing popularity.

Yes, my TikTok feed is currently dominated by Korean skincare routines, and I can see why. Not only are the formulations 10/10, but these products are ideal if you like that glowy, glass-skin finish. With more and more Korean brands and products such as cleansers, serums and moisturisers being stocked at retailers such as Lookfantastic and Boots, lots of us are becoming more curious about which brands are worth the cash. One brand I'm particularly interested in is Beauty of Joseon.

Beauty Of Joseon skincare products in their boxes on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

I've been putting the most popular Beauty of Joseon products to the test.

What Is Beauty of Joseon?

Founded in 2016 by Sumin Lee, this line of pretty affordable skincare products is packed with nourishing formulas that work to deliver glass-like skin, designed with a range of skin types in mind (which explains why it's all over social media).

With lots of products on offer, I thought it was time that I called in some of the brand's bestselling formulations. I had plans to put these products through their paces over the next couple of months, however, I'm less than a week in and my complexion is already glowing. As someone with combination skin, clogged pores and uneven skin texture, getting a radiant finish is no mean feat, but this brand has defied all of my expectations. Intrigued to know which products have become mainstays in my routine already? Just keep on scrolling.

Junior beauty editor, Grace Lindsay, taking a picture of her skin after using Beauty Of Joseon products

(Image credit: @gracelindsay__ for Who What Wear UK)

My skin after using Beauty of Joseon products for almost a week.

The Best Beauty of Joseon Products, Tried and Tested

1. Beauty of Joseon Radiance Cleansing Balm

The Beauty Of Joseon cleansing balm on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

2. Beauty of Joseon Green Plum Refreshing Cleanser

The Beauty Of Joseon Green Plum Refreshing Cleanser on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

3. Beauty of Joseon Glow Replenishing Rice Milk Toner

The Beauty Of Joseon Glow Replenishing Rice Milk Toner on a mabrle table

(Image credit: @gracelindsay__ for Who What Wear UK)

4. Beauty of Joseon Glow Deep Serum Rice + Arbutin

5. Beauty of Joseon Dynasty Cream

6. Beauty of Joseon Relief Sun Rice + Probiotics SPF50+

The Beauty Of Joseon SPF on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

7. Beauty of Joseon Revive Eye Serum Ginseng + Retinal

The Beauty Of Joseon retinal eye cream on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

8. Beauty of Joseon Ground Rice and Honey Glow Mask

The Beauty Of Joseon Ground Rice and Honey Glow Mask on a marble table

(Image credit: @gracelindsay__ for Who What Wear UK)

How We Tested

As a beauty editor, I'm lucky enough to test skincare products for a living. Yep, I've spent years putting some of the most popular products to the test, so I know what to look out for when it comes to effective formulas. Not only that, but I spend my weeks talking to top dermatologists, so I also know a good skincare ingredient when I see one.

I replaced my entire skincare routine with these products from Beauty of Joseon. I used them morning and night for almost a week and have already noticed a huge difference in my skin.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.