No Joke, This Blurring Balm Is Like Wearing Cashmere on My Lips
The Hourglass Phantom Blur Balms have landed, and they've not left our beauty editor's lips since they launched. Here's why they're deserving of a spot in your makeup bag.
It's no secret that Hourglass is one of my all-time favourite makeup brands of all time. Despite having a full beauty cupboard full of makeup products at my disposal, when you look at the products that have made it into my everyday makeup at home, Hourglass is the MVP of my makeup bag. The Phantom Glossy Balms? A modern icon. The Vanish Airbrush Concealer? No other concealer compares. You get the idea: anything Hourglass launches, I just know it's going to be good.
So, when I heard that Hourglass was launching the Phantom Blur Balms (£36), a blurring, matte version of the original Phantom Glossy Balms, I could barely contain my excitement.
Hourglass Phantom Blur Balms
The Formula
If you've been trying to recreate that blurred lip look popularised by celebrity makeup artist Nina Park, then you can put your lip liners down. This blurring balm delivers a blurred, soft-focus lip in one swipe. What's genius about it is that it has the soft-matte finish that mimics the natural texture of your lips, yet it feels exactly like a hydrating lip balm on the lips. It's hydrating and comfortable to wear, with a flexible slip when you smack your lips—unlike many matte lipsticks that cling and feel drying to wear.
The beauty of them is that they can be applied lightly for a wash of colour, layered up for more intensity or paired with your lip liner if you want a more defined look.
The Shades
I have two shades of the Phantom Blur Balms (there are currently five very wearable, natural-looking shades in the edit), and they've both taken up permanent residencies in my makeup bag and my handbag. Echo, a soft, neutral pink, has been my everyday go-to, whereas Whisper has a pinky mauve tone that I've been leaning towards more so for summer. I'll definitely be picking up some of the deeper shades for next season. Honestly? I can't imagine my makeup bag without these since trying them.
Echo
Whisper
Shop the Shades:
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.