I've Been an Editor for Years—This Curly Hair Brand Is the Best I've Tried

Danielle Jinadu wearing a gray vest and holding her hand over her chest

(Image credit: @daniellejinadu)

I've come to accept the fact that I have extremely picky hair. If you've read any of my other writing, you'll know that I talk often about how it wasn't easy to find the right products for my dry and thick curly hair. Silicones? She said, "No, thank you." Coconut oil? Not a chance!

Last year, I also decided to stop heat-styling every week and embraced my natural texture. To say it has been an adventure trying to find the right products for my curls after this is an understatement. Like I mentioned above, there were certain ingredients that just didn't agree with my strands. Sometimes, they would make my curls feel hydrated for an hour or two, but they would then get drier over time, which is definitely not the goal. Luckily, I found a brand I can count on to deliver softness, shine, and hydration without the ingredients my hair doesn't like. Bounce Curl provides all the things curls crave without the things that can dry them out or damage them. It utilizes hero ingredients inspired by the ancestral traditions of founder Merian Odesho.

Kari Seward

(Image credit: @kariseward)

Like me, Odesho became frustrated with the number of products she was trying with unsuccessful results and decided to create her own. Featuring organic oils and other natural ingredients, Bounce Curl is perfect for any other curlies out there struggling. I recently tried a handful of products from the brand and love them so much that I had to share—no gatekeeping here! For all my favorites from the brand, keep on scrolling. I'm sharing my thoughts on them below.

More Products I Love for Curly Hair

Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.