Bella Hadid Just Launched a New Perfume Collection, and There's One Clear Winner
The model's new perfume line, Orebella, has just landed in the UK, and I got my hands on every single scent.


If, like me, you're always on the hunt for the newest perfume launches, then you'll probably be aware that Bella Hadid's perfumes have just launched in the UK. Yep, the supermodel has been busy promoting her fragrance line, Orebella (pronounced aura-bella), and we were lucky enough to chat with Hadid all about the exciting venture. Not only that, but I also managed to get my hands on every single scent.
Now, we know that finding the best perfume is a very subjective matter. While some may love sweet, gourmand scents, others will favour rich oud fragrances. However, Hadid's cleverly curated range of perfumes features something for everyone. That being said, after testing the scents out for over a week, as a fragrance-obsessed beauty editor, I have a clear favourite. Keep on scrolling to see which Orebella perfume has made it to the top of my list...
When Did Orebella Launch in the UK?
If you didn't know, Bella Hadid actually launched her fragrance line back in May 2024 in the US. However, the perfumes have only just become available in the UK, having launched exclusively in Selfridges on May 15th.
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How Many Orebella Perfumes Are There?
There are currently four genderless scents in the collection, each inspired by the healing powers of nature. The fragrances all come housed in a sculptural bottle that sits perfectly in the palm of your hand, and each formula has been designed to become part of your skincare ritual.
If you didn't know, these perfumes were created as Hadid herself was very sensitive to alcohol-based fragrances. Blending an alcohol-free formula with essential oil and skin-loving ingredients (think shea, jojoba and almond oil), each scent contains a bi-phase parfum formula that fuses once shaken, and can be sprayed directly onto the skin for a nourishing finish. Pretty cool, right?
While I wouldn't recommend spritzing the formula all over your outfit, after testing them out myself, I can confirm that they are a treat to use on the skin.
Once mixed together, each perfume has a milky texture.
Which Orebella Scent Is Bella Hadid's Favourite?
Before I get into my top picks, you might be intrigued to know which scent Hadid loves the most. When we sat down with the star, she revealed that her current favourite is Window2Soul, a floral scent with notes of rose, jasmine, lemon and tonka bean. "Window2Soul is my everyday girl," Hadid told us. A great choice if you ask me.
The Best Orebella Perfumes, Tried & Tested
- Best floral Orebella perfume: Orebella Window2Soul
- Best woody Orebella perfume: Orebella Salted Muse
- Best warm Orebella perfume: Orebella Blooming Fire
- Best spicy Orebella perfume: Orebella Nightcap
1. Orebella Window2Soul
Best for Everyday Wear
Key notes: Lemon, geranium, mint, jasmine, damask rose, tonka bean
Funnily enough, my favourite Orebella perfume is the same as Bella's (we're just so in sync). It really is the perfect everyday scent, with a beautifully light, fresh, floral aroma.
While rose and jasmine are at the heart of this fragrance, the addition of lemon and mint elevates the floral notes and takes the scent to a whole new level. They add this wonderfully green, herbaceous energy that makes you feel as if you are wandering barefoot through the most lucious of greenhouses. I can't imagine anyone not liking this perfume, and I can see why Hadid raves about it so much.
2. Orebella Salted Muse
Best for Summer Evenings
Key notes: Sea salt accord, pink pepper, olive tree accord, fig, lavender, cedarwood, sandalwood, amber
In second place is the ever-so-intriguing Salted Muse scent. This is easily one of the most unique fragrances that I have come across, and I love seeing brands get more experimental when it comes to perfume notes.
If I had to place it within a specific fragrance category, I would say that it's a woody, aquatic scent, making it the perfect choice for warm summer evenings. Notes of sea salt accord and cedarwood give it that fresh, earthy aroma, but as the scent unfurls on the skin, hints of fig and lavender add a rich, hearty, warming touch that is totally unexpected. Spritzing this feels like escaping to a seaside spa and indulging in a full-body massage accompanied by the sound of crashing waves.
3. Orebella Blooming Fire
Best for Hot Summer Days
Key notes: Bergamot, cedarwood, clove, cardamom, Tahitian monoi, jasmine, patchouli
This warm, solar scent is another incredible option for the summer months. In fact, I would say that this fragrance is the ultimate summer perfume, as it has slight hints of sun cream throughout.
Although the tropical aroma takes centre stage, once the fragrance dries down on the skin, you are met with a complex base of jasmine and patchouli, which makes this perfume feel incredibly rich and sophisticated. Pop this in your beach bag and watch everyone around you be captivated by this beautiful creation.
4. Orebella Nightcap
Best for Colder Days
Key notes: Ginger, cardamom, guaiacwood, vanilla, cistus, sandalwood, patchouli
Nightcap is easily the most punchy fragrance out of the entire collection, and while it's not to my personal taste, I can see people falling head over heels for this scent.
As the name suggests, this perfume smells like drinking a warm, alcoholic concoction while snuggling up in front of the fire. Ginger and cardamom add a spicy, intoxicating edge, but a cosy base of vanilla and sandalwood helps bring this fragrance back down to earth. If you like to make a statement with your scent, then I highly recommend adding this to your basket ASAP.
Shop More Orebella Fragrances
This fragrance discovery kit comes with 1.5ml samples of each Orebella scent, so it's a great way to find your favourite perfume before investing in the full size.

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
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