I’ve Tested Hundreds of Perfumes, But These 9 Win Me More Compliments Than Any Other

I’ve been gatekeeping this brand for too long.

Mica Ricketts review of the best Ellis Brooklyn perfumes
(Image credit: Mica Ricketts)

As a beauty editor who’s tried more of the best perfumes than I can count over the years, and with a collection of signature scents that’s embarrassingly excessive, I’m well-versed in what makes a standout fragrance. Sure, there’s no denying that perfume is personal—so my penchant for musks and powdery violet perfumes might not always appeal to those who love bold amber fragrances or woody notes—but having spritzed, tested and worn them all, I know when a perfume is going to be a hit.

However, while there are certain brands that will be (deservedly) recommended time and time again by beauty editors for their complex scent blends and lingering sillage—Byredo, Jo Malone London and Le Labo to name a few—there’s one brand that seems to consistently fly under the radar here in the UK despite making scents that I get compliments on whenever I wear it. Enter: Ellis Brooklyn.

An assortment of the best Ellis Brooklyn perfumes on the bathroom counter

(Image credit: Mica Ricketts)

Founded by New York Times beauty columnist Bee Shapiro in 2015, Ellis Brooklyn is a brand that tends to be met with blank stares whenever I reveal it’s what I’m wearing. I have no idea why. T

In my opinion, Ellis Brooklyn walked so that brands like Phlur (another personal favourite) could run. The bottles themselves are colourful, fun and instantly recognisable, but the juice inside is what’s really special. Formulated in small batches using sustainably-sourced ingredients, all of Ellis Brooklyn’s perfumes have that magic ability to capture a feeling, transport you to a new setting or spark joy. And every single scent is fresh, bright and genuinely wearable—whether you like sweet gourmands, fruity florals, or something a bit deeper.

Ahead, I’ve spritzed my way through most of the collection to bring you my edit of the 9 best Ellis Brooklyn perfumes to try.

1. Ellis Brooklyn Miami Nectar

2. Ellis Brooklyn Super Amber

3. Ellis Brooklyn Florist

4. Ellis Brooklyn Salt

5. Ellis Brooklyn Marshmallows

6. Ellis Brooklyn Dear Sky

7. Ellis Brooklyn Vanilla Milk

8. Ellis Brooklyn Guava Granita

9. Ellis Brooklyn Myth

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.