Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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The Bride Wore Mirror Palais and a Red Áo Dài for Her Intimate California Wedding
This wedding is filled with the most heart-warming details.
By Lauren Eggertsen
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40 Anti-Trend Spring Nordstrom Finds I'm Absolutely Freaking Over
This list is elite.
By Lauren Eggertsen
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My Chic 58-Year-Old Aunt Just Convinced Me to Buy These 29 New Nordstrom Items
Is this healthy family behavior?
By Lauren Eggertsen
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Customer Reviews Reveal That These Are the Best High-Waisted Black Jeans
Heard it here first.
By Lauren Eggertsen
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French Girls Laugh Every Time Americans Wear These 3 Things
Intrigued?
By Lauren Eggertsen
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Inside This Fashion Designer's Gorgeous Wedding in the English Countryside
This wedding was all about the details.
By Lauren Eggertsen
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I'm In New York For Fashion Week—These Are the 5 Hotels Everyone's Talking About
And what I'd wear to each.
By Lauren Eggertsen
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There Are So Many Designer Finds on Sale at Saks and Nordstrom—30 I Want to Buy
Grab them before they're gone.
By Lauren Eggertsen
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I Kind of Hate Dresses, But These 30 From Free People, J.Crew, and H&M Moved Me
I've changed.
By Lauren Eggertsen
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I'm a Fashion Editor Living in L.A.—This Weekend Getaway Is My Best-Kept Secret
I'm ready to gush about my favorite place.
By Lauren Eggertsen
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The Who What Wear 100: Every Single Spring 2023 Item You Should Be Shopping
Consider this your spring shopping bible.
By Lauren Eggertsen
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I Have $250 to Spend at Reformation—27 Chic Finds I'm Eyeing Right Now
My job is just to shop.
By Lauren Eggertsen
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30 Chic Nordstrom Sale Items I'm Buying to Look Really Wealthy
These pieces are too good.
By Lauren Eggertsen
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My Aunt Is 60 and I'm 31—We Both Love These Items From the New Nordstrom Sale
Happy shopping.
By Lauren Eggertsen
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The Big Nordstrom Half-Yearly Sale Is Here—30 Items You Won't Regret
This sale is too good.
By Lauren Eggertsen